Renowned Author and Brandeis University Professor Ben Gomes-Casseres to Lead Executive Panel at NETSEA Event

Business Wire, Nov 13, 2006

Event to Focus on Educating Executives on the Strategy of Building Alliances in the Marketing and Sales Field

BURLINGTON, Mass. -- NETSEA, the New England Technology Sales, Marketing and Business Development Association, today announced its quarterly educational and networking event for technology executives, which will take place on Tuesday, November 21, 2006, from 6:00 p.m. - 9:00 p.m. at the Burlington Marriott in Burlington, Mass. Most businesses today cannot bring complex products and services to market by themselves. Alliances can help, but they are also tricky to forge and mange. In his presentation, "Symbiotic Growth: Alliance Strategy from Vision to Implementation," Ben Gomes-Casseres will address why one of the four key areas for building a successful alliance is ensuring strong tactical engagement between partner sales forces to create revenue success.

"Ben Gomes-Casseres is an exceptional speaker, bringing a unique blend of energy, expertise and an engaging delivery style to the podium," said Sham Sao, board chairman and president of NETSEA. At this event, he will provide attendees with critical insight into building strong alliances that will help ensure successful business deals."

Joining Ben Gomes-Casseres will be panelists John Hoctor, vice president of business development and marketing at Navic Networks, Robert Wood, vice president of business development at Akamai Technologies, Michael Lemnitzer, senior director of business development at Philips Consumer Healthcare Solutions and Harald Horgen, president and CEO at The York Group.

According to Gomes-Casseres, businesses need to determine what they do best and leverage outside resources to complete the package demanded by customers. Ben will describe the steps necessary for obtaining successful cooperation, paying special attention to alliances in the marketing and sales field.

Location and Registration Information

This NETSEA event will take place at the Marriott Hotel in Burlington, Mass., on Tuesday, November 21, 2006, from 6:00 p.m. - 9:00 p.m. Participation for registered NETSEA members is $0; $25 at the door. Non-Members may attend for $75 at the door of the event, or for $45 if they register early via http://netsea.org/upcoming.shtml

Media representatives are also encouraged to attend.

About Keynote Speaker Ben Gomes-Casseres

Ben Gomes-Casseres is an authority on alliance strategy with over 20 years experience. Currently a Professor of International Business at Brandeis University (Waltham, Mass.), Ben directs the MBA Program at the International Business School and leads the School's business faculty. Previously, he was a professor at the Harvard Business School, where he taught courses in international business.

Gomes-Casseres is a renowned author who has written or edited 4 books. His latest, Mastering Alliance Strategy: A Comprehensive guide to Design, Management and Organization gives practical advice on how to use alliance as part of a broad strategy of corporate change and growth. His articles have appeared in Harvard Business Review, Financial Times and Strategy & Business. His work has been cited in The New York Times, Wall Street Journal and Forbes. His case on the development of Fuji Xerox in Japan is a Harvard Business School bestseller.

Ben has consulted top companies worldwide, including BellSouth, DuPont, Hewlett-Packard and MasterCard International. He has taught executive education programs at Harvard Business School, Brandeis and the University of Chicago. He is a top-rated speaker at industry and professional conferences, such as at The Conference Board and the Management Roundtable.

About NETSEA

NETSEA is the premier association for technology executives in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales, marketing and business development executives in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that helps to make the challenge of developing and growing a business both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at www.netsea.org.

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