Business Services Industry

MapInfo Debuts AnySite® Financial Location Intelligence Solution at BAI Retail Delivery Conference & Expo 2006

Business Wire, Nov 14, 2006

TROY, N.Y. -- MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, will unveil AnySite[R] Financial, a comprehensive display analytics solution for market analysis, performance assessment and target marketing, at the BAI Retail Delivery Conference & Expo, taking place November 14-16, 2006. The software application enables banks and other financial institutions to visually analyze and display demand, competition and site data for enhanced competitive analysis and decision making. MapInfo will demonstrate AnySite Financial at booth #1131 at the BAI Conference.

By utilizing the industry's most reliable demand estimates for core products, AnySite Financial enables banks to map the concentration of demand within a market for both consumers and small businesses. Banks can visualize share of wallet by geography and product, such as checking accounts or loans, to see what market areas they have successfully penetrated and to identify untapped market opportunity. MapInfo derives its demand data from actual retail banking accounts and it is engineered specifically to generate current and five-year projections for the total financial services demand in any market in the U.S.

MapInfo couples its elite demand forecasting ability with its display analytics technology to profile and locate ideal customers, enabling banks to create powerful target marketing programs and increase sales at branch locations. Banks have access to complete market informationCodemographics, market demand and competitionCoto create better business forecasts, assess their performance and that of the competition and identify the most lucrative market areas for successful branch site selection.

"The need for having intelligence about customer and site locations is critical for financial services companies who are looking to improve their market performance, marketing efforts and operational effectiveness," said Mark Smith, CEO and EVP of Research at Ventana Research. "MapInfo with AnySite Financial provides organizations the ability to identify their performance characteristics simply and opportunities efficiently to enable true location intelligence."

With AnySite Financial, banks have the flexibility to incorporate their own proprietary data into the software, as well as the ability to assess competitive activity with deposit trends and quarterly updates of branch ownership through bank branch data.

AnySite Financial also integrates with GlobeXplorer's product offering ImageConnect[TM], the most extensive online library of aerial imagery. Users have access to the most up-to-date and highest quality aerial imagery of the areas they are analyzing. Armed with these detailed maps, bank executives can efficiently see the areas where they exceed performance goals, lag behind the competition as well as the areas with great potential.

"Financial institutions today are more competitive than ever as they vie for market share and customer retention; the need for an advanced, end-to-end location intelligence solution to help them maximize their marketing dollars is crucial to success," said Michael Hickey, COO, MapInfo. "With AnySite Financial, banks now have a powerful tool to map the concentration of product demand and identify new market opportunities. Users enjoy the precision and flexibility of MapInfo analytics as AnySite Financial conducts demographic, competitive and targeted expansion analysis to determine current performance in markets and trade areas, and facilitate profitable decisions on which markets to enter and where to build in specific markets."

More information on AnySite Financial is available at www.mapinfo.com/solution.> About MapInfo

MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo is on the World Wide Web at www.mapinfo.com.

MapInfo and AnySite are registered trademarks of MapInfo Corporation and/or its subsidiaries and affiliates. ImageConnect is a protected trademark of GlobeXplorer, LLC.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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