TechTarget Adds Hosted CRM and Healthcare Categories to Its 2020software.com Web Site

Business Wire, Nov 14, 2006

NEEDHAM, Mass. -- Information technology (IT) media company TechTarget announced today the addition of Hosted CRM and Healthcare categories to its 2020software.com Web site. 2020software.com is focused exclusively on providing small- and medium-sized businesses (SMBs) approaching a business software purchase decision with detailed feature comparison information and access to trial software through a "best of breed" or "short list" of the Top 7 vendors in the Enterprise Solutions, Manufacturing ERP Solutions, Mid-Market Accounting Software, HR Software, Business Analytics, RM Solutions, and now, Hosted CRM and Healthcare categories.

Because SMB technology purchases are often made directly by business owners who may not possess a technology background, and within a shorter sales cycle than an enterprise-level purchaser, 2020software.com also offers a Compare-By Product Directory limited to a total of 15 technology vendors in each individual category and presenting side-by-side product comparisons by product name, modules, technology platform, and competitive advantages. The Compare-by-Product Directory also allows decision makers to request multiple software demonstrations, and is further enhanced with Vendor Product Profile Pages providing details on specific vendors and product attributes.

"Leads generated through 2020software.com reflect prospects that are well-informed about their software requirements and are highly motivated to respond to a vendor inquiry; resulting in an abbreviated sales cycle and higher conversion rate," according to Bryant Aponte, Manager, Marketing Programs for Epicor Software Corporation. "Typically, prospects generated through 2020software.com are ready to purchase a software solution in a timely manner."

"The addition of the Hosted CRM category to 2020software.com provides IT decision makers with access to the comparative data they require to make informed purchase decisions," said TechTarget CEO Greg Strakosch. "The subscription-software (hosted) market is currently estimated at $43 billion, with SMB spending in this category projected to increase more than 40 percent within the next three years, so we expect the demand for quality hosted CRM information to increase proportionately."

TechTarget client companies currently featured on the Hosted CRM category include Entellium, Infusion Software, InsideSales.com, InsideView, Neocase Software, Parature, Microsoft, Oracle, and Sage Software.

"Additionally, within the past 12 months, over 6.4 million Google searches were made against medical software and technology terms, including Scheduling, Staffing, Billing Software, Records, Transcription, Software and Practice Management Software, a clear indication the Web is a primary pre-purchase research tool for healthcare providers. The availability of a Healthcare category on 2020software.com will provide healthcare organizations with quick access to the technology information required to make an educated purchase decision, while offering healthcare technology providers a way to distinguish their products from among over 400 vendors competing in this $3.5 billion market," concludes Strakosch.

Launch partners for the 2020 Healthcare category include ePartners, Inc. (ePartnersMD), Integrated Software Solutions Corporation (MedEZ[TM] version 6.0), Nuesoft Technologies Inc. (NueMD), Practice Partner (Patient Records v9.1), and SRS Software (SRS Chart Manager(TM)).

About TechTarget

TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives across the globe. Through 35 industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. TechTarget's advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. Visit www.2020software.com.

More information about TechTarget is available at www.techtarget.com.

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