ExactTarget Recognized as Top ASP E-Mail Software by ClickZ Readers

Business Wire, Nov 14, 2006

INDIANAPOLIS -- ExactTarget, a developer of on-demand email software solutions with more than 5,500 customers, today announced that it received the Excellence Award for ASP E-Mail Software from the ClickZ Network, the top honor in this category. The ClickZ Network is the largest resource in the world for interactive marketing news and information.

ExactTarget won the "People's Choice"-style award based on which on-demand email service provider the ClickZ readers prefer. In announcing the awards, Rebecca Lieb, executive editor of The ClickZ Network, a division of Incisive Media (FTSE: INM) said, "ClickZ's readers have selected these winners so it's truly peer recognition. They're the marketers who use and rely on these tools each and every day. We're so grateful for the thousands of readers who submitted nominations this year."

ExactTarget is an easy-to-use and scalable solution allowing organizations of all types and sizes to leverage their data regardless of the source to facilitate specific email marketing interactions. "We are proud and honored to be recognized by ClickZ readers as the ASP leader," said Chris Baggott, CMO and co-founder of ExactTarget. "Our email marketing software is deployed via the software-as-a-service (SaaS) model because it makes our solution easy to upgrade and integrate with other applications, helping companies perform more automated email marketing, and enabling more targeted and relevant communications.

The ClickZ award caps a successful year for ExactTarget. The company debuted at #56 on the Inc. 500 list of fastest growing private companies, and achieved the rank of #11 on the Deloitte Technology Fast 500.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Technology Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.