Yahoo! Poll Shows Three Out of Four Holiday Shoppers Will Buy Gifts Online and Most Are Likely to Purchase from Small Businesses

Business Wire, Nov 16, 2006

With a pure probability sample of 2,413, one could say with a ninety-five percent probability that the overall results would have a sampling error of /- 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About Harris Interactive([R])

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at www.harrisinteractive.com.

About Yahoo! Small Business

Yahoo! Small Business (http://smallbusiness.yahoo.com) is a leading provider of essential online small business services and has the number one reach among small business content sites.(1) In a powerful one-stop shop, Yahoo! Small Business integrates one of the world's leading shared hosting solutions with business critical services and information that enable small businesses to get online, sell online and market and promote online. Yahoo! Small Business includes services such as Yahoo! Web Hosting, Yahoo! Domains, Yahoo! Business Mail, and the eCommerce platform called Yahoo! Merchant Solutions. Yahoo! Small Business provides effective and valuable products and services that are easy to use, and is the proud recipient of the PC Magazine Editors' Choice award for both the Yahoo! Domains and the Yahoo! Merchant Solutions products.

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.

(1) Source: Comscore Media Metrix data March 2005

Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.