The Nest Delivers Lucrative Newlywed Audience to Blue Chip Advertisers in Holiday Issue

Business Wire, Nov 17, 2006

Crate & Barrel, Ikea, Citibank, and PetSmart Among Those to Target Young Marrieds In The Nest Sophomore Issue

NEW YORK -- The Knot Inc. (NASDAQ: KNOT, www.theknot.com), creator of the bridal megabrand The Knot and newlywed resource The Nest (thenest.com), today announced that the successful second issue of The Nest Magazine is set to cross 400,000 thresholds on November 13, 2006. The Nest holiday issue tackles the topics on the minds of modern marrieds at this time of year - holiday entertaining, family gifting, decor, and financial prep for 2007 - and includes messages from marketing partners who want to target this dual-income, childless demographic.

Crate & Barrel, American Express, and Ikea have all taken franchise positions in The Nest Magazine's holiday issue, seizing the opportunity to reach this purchase-intensive, newlywed consumer group through the magazine's innovative, controlled-circulation model. Additional key brands who have taken pages include PetSmart, Kimberly Clarke/Kleenex, GE Appliances, Citibank/Home Depot, Sony, Glade, and Bed Bath & Beyond.

The publication features fresh, smart, and direct editorial for young, newly-married readers on hot topics such as decor, shopping, dinner, money, and getting along. Mailed directly to 400,000 targeted members of TheNest.com, a lifestyle website devoted to life post-wedding-through-pregnancy, and sister site TheKnot.com, the publication was sent to a group of readers selected by wedding date and location.

"We're proud that we've been able to successfully leverage our relationship with engaged couples well into their newlywed livesC*first on the Web, and now in print," said David Liu, CEO of The Knot Inc. "Because we know exactly when couples get married, we've created an innovative way of reaching them at the precise moment they're making big-purchase decisionsCoand we have been pleased to see so many marketers embrace this unique strategy."

For more statistics on newlywed spending, please contact The Nest press office at 212.219.8555 x1020, or email pr@thenest.com. To speak with advertising sales, contact the Associate Publisher, Laine Siklos, at lsiklos@thenest.com.

About The Nest

The Nest (www.thenest.com) is the first and only multimedia resource for newlyweds covering all aspects of young married life. Created by The Knot Inc., makers of preeminent wedding resource The Knot, The Nest website attracts more than 1 million newlyweds a year looking for built-for-two advice, stylish ideas, interactive tools and resources for life's happily ever after: from relationships, to home decor and entertaining, to managing money and starting a family. The Nest produces a quarterly magazine with a controlled circulation of 400,000 newlywed readers, and in partnership with Random House, publishes lifestage books including the October 2007 release of The Nest Newlywed Handbook: An Owner's Manual for Modern Marriage. The Nest editorial is also syndicated on MSN.com and to newspapers nationwide through McClatchy-Tribune Information Services.

About The Knot, Inc.

The Knot Inc. (NASDAQ: KNOT; www.theknot.com) is a leading lifestage media and services company. Its award-winning website, TheKnot.com, is the most-trafficked online wedding destination generating over 100 million monthly pageviews. The company also offers national and regional editions of The Knot weddings magazine, seven books, a TV series on The Oxygen Network, a Video On Demand (VOD) service for Comcast Cable and content distribution partnerships with MSN and Comcast. The company's portfolio of lifestage brands also includes newlywed resource The Nest, teen site PromSpot.com, and personals site, GreatBoyfriends.com.