Introducing Idea Tech OS: Adams Golf's Most Forgiving Game-Improvement Set Ever

Business Wire, Nov 2, 2006

PLANO, Texas -- Adams Golf (OTCBB:ADGO) introduces Idea Tech OS Hybrid Irons, an easy-to-hit, premium hybrid iron set that stretches the limits of technology and forgiveness. Built upon the heritage of the very successful Idea Hybrid Irons, Idea Tech OS integrates adjustable weight ports, titanium, composite and tungsten weighting into a cutting-edge set of four hybrids and four irons.

"As the leader in hybrid iron sets, Adams Golf is always challenged to find new ways of creating golf clubs that can help golfers improve their game all while making it more enjoyable to play," said Chip Brewer, Adams Golf CEO. "We're confident that Idea Tech OS is the most premium, technologically advanced and player-friendly set of hybrid irons that we've ever created."

By combining its industry leading knowledge of hybrid iron set design with new multi-material technology, Adams Golf engineers created the company's most forgiving iron set ever. Idea Tech OS delivers 11% higher MOI compared to the four top-selling, game improvement irons on the market. The CG is also located 20% lower. This combination of high MOI and low CG translates into a high and long ball flight while maintaining consistent club-to-club yardage gapping.

"During the three years of development, we analyzed the combined effect of titanium faces, carbon crowns and sole weights on ball flight and forgiveness," stated Tim Reed, Adams Golf Vice President of Research and Development. "The result is a hybrid iron set with the highest MOI and lowest CG (center of gravity) in its class."

Idea Tech OS Features

3 & 4 Hybrid iWoods

The most forgiving hybrids ever produced by Adams Golf are constructed with a composite crown to achieve a low center of gravity (CG) for a higher launch. A heel-biased adjustable weight port in the sole allows for swing weight and custom fitting options. Increased ball speed and greater distance is possible due to the titanium face in these hybrids.

5 & 6 Hybrids

These hybrids transition the launch conditions between the iWoods and the short irons to achieve consistent yardage gapping. The hollow design and composite back allow for maximum MOI and forgiveness. Like the iWoods, an adjustable weight port is positioned near the heel for swing weight and custom fitting options. The mid-iron hybrids are also constructed with a titanium face for more distance through higher ball speed at impact.

TriTech[TM] Short Irons

A titanium face promotes a higher ball speed and greater distance. The tungsten weight positioned in the sole achieves low CG (center of gravity) allowing for a high launch angle. The Vibration Dampening System, consisting of a multi-piece thermoplastic urethane insert in the cavity, enhances the feel and sound. The short-iron chassis is crafted with 431 stainless steel.

The Idea Tech OS hybrid irons are available in Men's, Senior's and Women's. Right Hand and Left Hand sets are available. The Idea Tech OS Hybrid Irons will be available at golf shops and retail stores Dec. 1, 2006.

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K's, 10-Q's and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.