Recent End-User Research Highlights that European Media Firms IT Budgets are on the Rise - Only 6% of Firms have Seen their Budgets Cut over the Last 12 Months

Business Wire, Nov 22, 2006

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c45689) has announced the addition of "The European Media Sector: Opportunities for Technology Providers" to their offering.

Transforming media consumption habits are requiring media firms to invest in increasingly complex IT infrastructures in order to leverage content across multiple channels. This brief explores changing requirements among European media companies, providing end-user insight to highlight current and future trends.

Scope of this title:

* -Provides an overview of key changes with regard to media firms IT budgets and service spend.

* -Highlights key actions across media sub-sectors with regard to IT investments.

* -Addresses recent collaborations and M&A activity concerning increasing requirements for traditional IT solutions.

Highlights of this title:

Recent end-user research highlights that European media firms IT budgets are on the rise - only 6% of firms have seen their budgets cut over the last 12 months.

IT investment across Western Europe (minus personnel) is expected to more than double for media companies by 2010.

Storage requirements for media content are rising, but format uncertainty and cost hinder back-catalog digitization.

Reasons to order your copy:

* -Details the IT investment strategies for media firms and provides key data on IT spending across Western Europe.

* -Considers the strategies of 200 European firms across the media sector with regard to their IT investment priorities.

* -Provides an overview of key developments in media sub-sectors requiring significant IT investment.

Key topics covered include:

* Developing comprehensive IT strategies is essential to meet digital distribution challanges

* IT budget expenditure across all media sub-sectors remain buoyant

* Media companies invest in IT for digital distribution

* Efficiency is the most important driver for IT investment by media companies

* Infrastructure rationalization and standardization aim to enhance effectiveness

* Scalability remains the most important issue for choosing an IT vendor

* Storage requirements rise with new formats and back catalog digitization

* Format uncertainty and cost hinder broadcasters back catalog digitization plans

* Systems integrators set to benefit from the changing needs of media firms

* Media sub-sectors adopt digital solutions for new services

* The film industry cuts costs with digital workflows

* Digital cinema requires increase in storage and IT

* Back catalog film digitization represents a massive potential service

* Digital workflows allow for real-time management in the broadcasting sector

* Music publishers push online distribution and back catalog digitization

* Gaming industry adopts digital revenue streams

* Publishers struggle to adapt to online markets

* Online content charges expected to fall

* Book publishers traditional revenue models under pressure from library digitization

* Industry collaboration drives movement towards IT solutions

* Telecoms require IT solutions for IPTV

* Traditional media firms look to solutions to promote efficiency

* IT investment across Europe rises

For more information visit http://www.researchandmarkets.com/reports/c45689