Majesco, Konami and DIC Entertainment Ship 'Strawberry Shortcake™ Dance Dance Revolution®'

Business Wire, Nov 27, 2006

New DDR Plug'N'Play Game Features Popular Strawberry Shortcake Characters and Music

EDISON, N.J. -- Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of digital entertainment products and content, and Konami Digital Entertainment, Inc., today announce that Strawberry Shortcake([TM]) Dance Dance Revolution([R]) has shipped to retailers nationwide. A new Plug'N'Play product that connects directly into a TV without a separate console, Strawberry Shortcake([TM]) Dance Dance Revolution([R]) combines the high-energy dance gameplay of Konami's hit Dance Dance Revolution([R]) (DDR) video game franchise with Strawberry Shortcake characters and music. Shipping after the recently released Strawberry Shortcake The Sweet Dreams Movie, the new DDR product leverages the current popularity and high awareness of the Strawberry Shortcake property.

"With so many games vying for kids' attention, it's gratifying to introduce one that literally gets them off the couch," said Ken Gold, vice president of Marketing, Majesco Entertainment. "Given the recent release of the feature length film, Strawberry Shortcake([TM]) Dance Dance Revolution([R]) is available at a time when awareness and interest in the Strawberry Shortcake property will be at its peak."

As a Plug'N'Play product, Strawberry Shortcake([TM]) Dance Dance Revolution([R]) plugs directly into a television set without a game console, delivering a fun, interactive experience on a custom Strawberry Shortcake dance pad. Featured characters include Strawberry Shortcake, Blueberry Muffin, Raspberry Torte, Lemon Meringue and Rainbow Sherbet dancing along with themed music such as "Straw-Buh-Buh-Buh-Buh-Berry Shortcake" and nine other songs. The game features multiple difficulty settings that make it easy for players of all ages to enjoy, and as an added bonus, strawberry-scented stickers are included free inside the box.

Dance Dance Revolution is the only video game in which players move their body to upbeat tunes while allowing them to exhibit their own innovative flair and original dance moves. DDR combines quick, reflex action with energetic dance music for intense "get-up-and-play" fun. Players are challenged to match their dance steps with the flashing arrows on the screen while keeping up with the music's beat. Since its home video game console debut in 2001, the DDR franchise has sold more than four million units in North America.

Developed and manufactured by Majesco, Strawberry Shortcake([TM]) Dance Dance Revolution([R]) will be sold and distributed by Konami for a suggested retail price of $29.99. For more information on the DDR franchise, please visit www.konami.com.

About Majesco Entertainment Company

Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ:COOL) is an innovative provider of digital entertainment products and content, with a focus on publishing videogames for leading portable systems such as the PSP([R]) (PlayStation([R])Portable) system, Nintendo DS([TM]) and Game Boy([R]) Advance. Current product line highlights include Cooking Mama for the Nintendo DS([TM]), Guilty Gear Judgment for the PSP([R]) (PlayStation([R])Portable) system and JAWS([TM]) Unleashed, as well as digital entertainment products like Frogger([R]) TV Arcade. More information about Majesco can be found online at www.majescoentertainment.com.

About DIC Entertainment

DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. The Company serves as the worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and Classic Trolls. DIC has distinguished itself by building one of the largest libraries of animation with approximately 2,800 half-hours of programming, including Inspector Gadget[TM], Strawberry Shortcake[TM], Sabrina[TM], Madeline[TM], Liberty's Kids[TM] Care Bears[TM] and Trollz[TM]. DIC and AOL's kids online destination KOL have formed a co-production partnership that will launch the new branded kids' programming block, "KOL's Saturday Morning Secret Slumber Party for CBS." As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC recently announced the acquisition of Copyright Promotions, a Pan-European licensing agency that represents the licensing rights of a broad portfolio of world-renowned companies including DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The Football Association. DIC is headquartered in Burbank, California with offices in New York, Paris and London.

About Konami

Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid[R], Silent Hill[R] and Castlevania[R], among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM (NYSE: KNM). Details of the products published by Konami Digital Entertainment, Inc. can be found at www.konami.com.