Hasbro Wins InfoWorld 100 Award for Lombardi Business Process Management Project

Business Wire, Nov 28, 2006

Retailer of Leisure-Time Entertainment Products and Services Honored by IT Weekly Magazine

AUSTIN, Texas -- Lombardi([R]) (www.lombardisoftware.com), the leader in Business Process Management (BPM) suite software for Global 2000 companies, today announced that Hasbro, Inc., a worldwide provider of children's and family leisure-time toys and games, is an InfoWorld 100 award-winner for its use of Lombardi's business process management software, TeamWorks[TM]. Every year, InfoWorld names 100 companies that have made the best use of information technology to meet their business and technical objectives. Lombardi TeamWorks was implemented by Hasbro to design and automate its global supply chain.

"The InfoWorld 100 Awards celebrate real-world IT projects that use technology in smart, innovative, creative ways to meet business and technical objectives and we're proud to be designated as trailblazer," said David Adams, Business Integration Manager at Hasbro, Inc. "Users within both our business and IT units are very excited about the industry recognition for the processes they work to improve every day."

Hasbro, Inc. received the InfoWorld 100 award for its successful "e-Connect" project, which delivers a collaborative, automated process -- designed to manage a global supply chain comprising hundreds of diverse suppliers and numerous large orders a day. It provides secure, self-service business transactions with Hasbro's business partners, and seamlessly integrates into Hasbro's back-office systems. The streamlined business process provides Hasbro, Inc. with a range of benefits such as reduction in cycle times, and enables its customers, suppliers, and shipping partners to be more deeply integrated into Hasbro's supply chain.

"It's been said that fortune favors the bold. The inspiration for this year's finalists to tackle such sweeping changes varies widely Co from reducing delivery time of products and services to replacing cumbersome legacy systems," said Richard Gincel, InfoWorld Senior Editor. "But regardless of the motivation, high ambition unites them all."

Lombardi TeamWorks (www.lombardisoftware.com/bpm-software- products.php) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) is the leading BPM software platform for designing, executing, and improving business processes. The product is built on open standards and provides ongoing process visibility and control, increasing the speed and flexibility with which organizations can manage process activity and decision-making. TeamWorks includes a rich, cohesive Eclipse-based modeling environment for building all aspects of a business process, a highly collaborative web-based work portal for process participants, and provides industry-leading optimization technologies for analyzing and improving business processes.

"Hasbro is the poster child for how to correctly design and implement a global supply chain and then make continuous process improvements over a long period of time to innovate and perfect its automation," said Rod Favaron, President and Chief Executive Officer of Lombardi. "We believe that Hasbro is truly empowered with TeamWorks to manage a world-class and competitive retail operation."

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Lombardi

Lombardi is a leader in Business Process Management (BPM) suite software for Global 2000 companies as recognized by both Gartner and Forrester Research, in the Magic Quadrant for Business Process Management Suites, 2006, and Human-Centric Business Process Management Suites, Q1 2006 research reports respectively. Lombardi offers award-winning technology, know-how and services to help its customers become Process-Driven. Lombardi's TeamWorks([R]) is built on open standards and provides ongoing visibility and control of business processes, increasing the speed and flexibility with which organizations can manage their process activity and decision-making. Lombardi customers include Allianz Life, Applied Materials, Dell, Hasbro, Renault F1 Team, Sprint, T-Mobile, Universal Music Group and the U.S. Government. For more information, visit www.lombardisoftware.com.

Lombardi Software and TeamWorks are registered trademarks and TeamWorks Process Optimizer, TeamWorks Portal, TeamWorks Rule Service and Lombardi for Office 2003 are trademarks of Lombardi Software, Inc. All other company/product names and service marks may be trademarks or registered trademarks of their respective companies.