Mobile Marketing Forum: Smaato Inc. Introduces New Mobile Advertising Platform SOMA™ - Start of Public Beta Attracts International Brands

Business Wire, Nov 28, 2006

SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] (Smaato Open Mobile Advertising) are renowned brands including Mercedes-Benz and Microsoft. Together with advertising and e-business agencies Smaato is deploying the possibilities of highly targeted mobile advertising, opening up new, creative ways of communication for brands and marketers. Smaato Inc. is the matchmaker for brands and mobile consumers.

In the public beta pilot in Europe SOMA[TM] delivers mobile ads of Mercedes-Benz, Microsoft, VElkl Sport and additional media & entertainment brands. SOMA's patent-pending mobile advertising is delivered with mobile software Smaato Cost and Smaato News, the clever solutions for smartphone users. The Smaato solutions are made available now also to US-based and international users (free download at www.smaato.com/now).

With its ad-enabled mobile applications Smaato provides Smartphone users free choices for their daily communication and information needs. Smaato News 1.0 is an easy to use mobile newsreader for Smartphones. Users subscribe their favorite news feed directly onto their phones in the standard RSS-format and read them "off-line". Smaato Cost 2.0 is the new version of the convenient tool for cost control, providing new features such as the real time display of the accumulated costs of calls, data and SMS-messages (including roaming abroad). It comes with select downloadable rate plans from major US carriers, like Verizon, Sprint, T-Mobile and Cingular.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA[TM] (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to Smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform.

Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution.

Smaato Inc. is based in San Mateo, California. The European headquarter is in Hamburg, Germany. For more information please visit www.smaato.com. Smaato[R] is a registered trademark of Smaato Inc.