ACNielsen U.S. and Church & Dwight Co., Inc. Announce New Agreement for Advanced Marketing Information Services

Business Wire, Nov 3, 2006

New agreement leverages ACNielsen's consumer information, software and analytical tools

SCHAUMBURG, Ill. & PRINCETON, N.J. -- ACNielsen U.S. and Church & Dwight Co., Inc. jointly announced today a new long-term arrangement designating ACNielsen as a primary provider of marketing information services on a global basis. ACNielsen will provide point of sale and consumer panel information plus a broad range of advanced analytics and related software. In addition, Church & Dwight will have access to a number of other ACNielsen capabilities including the ACNielsen Answers([R]) delivery system, and the Spectra Targeting system.

The partnership will help Church & Dwight build on its current success in a highly competitive market by using and acting upon the deep consumer insights offered by ACNielsen. John Lewis, President & CEO of ACNielsen U.S. said, "We could not be more excited about our new relationship with Church & Dwight. We are committed to supporting their brands by offering new ways to leverage consumer information to drive their business in the future."

This agreement applies to the U.S. Church & Dwight business, but will align with other client servicing efforts underway in North America, Europe and Asia.

About ACNielsen

ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc., founded in 1846, Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the Arm & Hammer brand name and other well-known trademarks.