Buy.com Announces Cyber Monday Traffic Surpasses Prior Year by Fifty-Four Percent as Online Holiday Shopping Starts

Business Wire, Nov 30, 2006

Cyber Monday 2006 Ushers Most Visits to Site This Season

ALISO VIEJO, Calif. -- Buy.com, the leading online retailer, recorded its busiest day of the year so far on "Cyber Monday," the Monday after Thanksgiving. Buy.com's site visits increased 54 percent over last year's Cyber Monday, November 28th, 2005 and 59 percent over last year's Black Friday, November 25th, 2005.

Popular items included a Bluetooth headset, TV DVD box sets, Xbox 360/PS3/Wii video games, the Slingbox AV, Fantom Drives Titanium II 250GB Hard Drive, a Kingston 2GB SD Card and ViewSonic 19" Widescreen LCD Monitor.

"Cyber Monday has been our strongest day of the season so far with online shoppers out in record numbers," said Doug Marrs, VP of Marketing for Buy.com. "We are seeing tremendous discounts and deals from our vendor partners across all our categories this year, which is great for our customers."

The peak day for holiday traffic on Buy.com in 2005 came on December 12th.

2006 Hot Holiday Products

Top products within Buy.com's major product catalog of over 2 million items help denote key retail purchase trends of the season. For Black Friday & Cyber Monday, some of the most-popular items included:

Electronics

* Creative Zen Vision: M Digital Multimedia Player

* Philips 32" Widescreen HDTV LCD TV with Pixel Plus

* SanDisk Sansa e260 4GB Digital Multimedia MP3 Player

* Canon Powershot 6.0 MegaPixel ELPH Camera

* Magellan Roadmate 300 GPS Vehicle Navigation System

Toys

* Leapster Multimedia Learning System

* LEGO Mindstorms NXT

* Fisher-Price: Star Station Entertainment System

* Leapster L-Max Learning Game System

* Lazer Tag Deluxe 2-Player Set

Entertainment

* Gears of War Xbox 360

* 24 TV Series on DVD

* Guitar Hero II PS2 Bundle

* Superman Returns HD DVD

* Beatles Love CD

About Buy.com

Buy.com is a leading e-commerce company focused on providing its customers with a positive shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers over 2 million products in a range of categories including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys and sporting goods. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week - Anything. Anytime. Anywhere. Buy.com, founded in June of 1997, is located in Aliso Viejo, California. Buy.com[R] is a trademark of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) multi-category retailers such as Amazon.com and Wal-Mart and (ii) specialty retailers or manufacturers such as Best Buy, Circuit City, CompUSA and Dell.