Blastro Networks Launches Y'all Wire Online Country Music Video Site

Business Wire, Nov 6, 2006

YallWire.com Offers Advertisers Access to a Targeted Demographic Through Country, Bluegrass, Alternative Country and Christian Music Videos

AUSTIN, Texas -- Blastro Networks, independent operator of Internet destinations for music videos, movie reviews and original shows, today announced the launch of Y'all Wire (www.yallwire.com), a new music video site dedicated to country, bluegrass, alternative country and Christian music videos.

Devoted entirely to country music lovers, YallWire.com will be the third music video site hosted by Blastro Networks, joining rap/hip hop site Blastro (www.blastro.com) and rock site Roxwel (www.roxwel.com). Each of the Blastro Networks sites is designed with a specific audience in mind, offering advertisers highly targeted audiences. In addition to multiple banner ad options, Blastro offers video ad slots before music video plays.

Yallwire.com, like its Blastro sister sites, stands in stark contrast to online music video mammoths like MTV.com and Yahoo Music. Sites like Y'all Wire allow advertisers to target their audience in order to maximize their ROI, and Blastro Networks executives are able to work alongside agencies even in the development phase to create innovative promotional campaigns based on the specific needs of advertisers.

"In the past, the country music audience has been severely underserved on the Internet, and Y'all Wire was created to fill that gap," said Fletcher Lee, Co-founder and Chief Operating Officer of Blastro Networks. "We recognized the potential within this widely untapped market, and with Y'all Wire we can now provide entertainment value to consumers and new creative opportunities for advertisers."

From the homepage, visitors access music videos by artists from both major and independent record labels. Select artists available on Y'all Wire include Willie Nelson, Dixie Chicks, George Strait and Alison Kraus & Union Station.

About Blastro Networks

Austin, Texas-based Blastro Networks operates the Internet's best destinations for music videos, movie reviews and original shows. Blastro.com features major label and independent hip-hop, R&B and Latin artists, Roxwel.com features major label and independent rock and pop artists, and Yallwire.com features major label and independent country, bluegrass, alternative country and Christian artists.

Advertisers choose Blastro Networks websites as highly efficient, highly targeted alternatives to other websites where advertisers overpay to reach audiences outside of their target demographics. Blastro Networks advertisers include American Express, Ford, General Motors, Honda, Hyundai, Microsoft, Miramax, New Line Cinema, Nokia, Pfizer, Procter & Gamble, Reebok, T-Mobile and Toyota/Scion.