Northwestern University's 2007 Journal of Integrated Marketing Communications Goes "Beyond Traditional Marketing"

Business Wire, Nov 8, 2006

EVANSTON, Ill. -- The 2007 Journal of Integrated Marketing Communications (JIMC), a publication launched today by graduate students of the Integrated Marketing Communications (IMC) program at Northwestern University, goes beyond traditional marketing to explore issues of internal marketing, branded entertainment and marketing measurement. The 2007 issue launches the Marketers' Roundtable, a showcase of executive perspectives on integrated marketing communications.

"Integrated marketing communications is a consistent reflection of the heart and soul of the organization," said Jim Garrity, chief marketing officer, Wachovia, and panelist on 2007 JIMC Marketers' Roundtable.

"Anheuser-Busch is embracing the IMC concept and we realize that it is increasingly important to evaluate how we communicate with our customers," added Bob Lachky, executive vice president, global industry development, Anheuser-Busch, and panelist on the 2007 JIMC Marketers' Roundtable.

The keynote speaker for the 2007 launch event, to take place at 6 p.m. at the McCormick Tribune Center, Northwestern University - Evanston Campus, is Claudio Marcus, executive vice president of market development with Visible World. A thought-leader in technology-enabled marketing, Claudio will discuss how addressable television advertising will make a traditional mass media vehicle personalized, measurable and IMC-centric.

The 2007 JIMC sponsors are:

* Publishing Sponsor: Ritz Communications LLC, a healthcare communications firm

* Executive Sponsors: International Truck and Engine Corporation; Medill School at Northwestern University

* Presenting Sponsors: Anheuser-Busch; Barbara Anne Kates Foundation; Business Wire, Huikwang Corporation; HSR Business to Business; Office Max; Public Relations Society of America and Yum! Brands

* Individual Benefactors: Katie Kennedy Shepherd and Joe Thoma

The Journal of Integrated Marketing Communications is a publication produced by graduate students in Medill's Integrated Marketing Communications program at Northwestern University. In its 17th year of publication, the JIMC blends the academic theory of marketing communications with practical illustrations from today's marketplace. The journal is authored by key industry and academic professionals. For more information on the JIMC or to join the mailing list, please visit http://jimc.medill.northwestern.edu.