The NEW Sex.com to Distribute Premiere Adult Entertainment Offerings From Playboy Entertainment Group

Business Wire, Oct 10, 2006

BOSTON -- Escom LLC, the owners of the storied Sex.com domain name, today announced a distribution deal in which the new Sex.com will become a premiere online destination for broadband premium services representing the best in entertainment for adults.

The agreement calls for the Playboy Entertainment Group to power the Sex.com web site, providing content options that include a wide array of high-quality erotic programming and interactive elements that allow for social networking between consenting adults.

The suite of premium broadband offerings will include:

Playboy TV Jukebox

Club Jenna

Naughty Amateur Home Videos

Spice VOD

"Sex.com is the most sought after and powerful domain name on the Internet," said Jay Janarthanan, Chief Technical Officer, Escom. "After fielding partnership discussions and strategic opportunities from almost everyone interested in adult content, it became clear that we wanted to build Sex.com with Playboy, as they are unequivocally the premiere provider of entertainment programming for adults. With their broadband platform and range of offerings, we are excited about this partnership and the opportunity to provide premium content. And given Playboy's commitment to operating their business in a socially responsible manner, we could not think of a more trusted partner."

"We are committed to offering the best entertainment and lifestyle offerings for adults across all platforms," said Michael Sprouse, Senior Vice President of Marketing for the Playboy Entertainment Group, "and we are delighted to expand the reach of our broadband offerings by partnering with Sex.com."

Information regarding the broadband offerings to be made available by the Playboy Entertainment Group on Sex.com:

Playboy TV Jukebox - This sexy video site brings together the highlights from all of Playboy TV's hottest shows including: "Totally Busted" (The practical joke show with a Playboy twist), "Night Calls" (Rock-n-Roll and sex. Televised.), "7 Lives X-posed" (One house. Seven housemates. Twenty-one cameras.), "Foursome" (If three's a crowd, four's a party, as sexy strangers borrow Playboy's digs for 24 hours.), and much more.

Club Jenna - Official site of the most famous adult superstar in the world, Jenna Jameson. This site features exclusive video content from Jenna herself as well as the next generation of stars, the Club Jenna girls.

Naughty Amateur Home Videos - This site features the world's largest library of hot amateur content, plus some of the best clips from Playboy TV's popular series of the same name. Features and benefits include daily updates, video and picture galleries, downloads, erotic stories, and many community tools including rating functionality.

Spice VOD - A collection of more than 35,000 full-length adult movies from all of the major adult studios covering almost anyone's individual taste in adult entertainment - with near DVD quality for those who have a fast connection. These titles are available to rent a la carte or in a convenient pay-per-minute model.

As a premier online destination for adults, Sex.com is intended only for adults and will comply with all major filtering software, giving parents the ability to block the site as appropriate. This continues Playboy Entertainment's Parental Control campaign, which includes a web site located at TakeParentalControl.org which is designed to educate parents on protecting children from content intended for adults.

About Escom, LLC: Escom, LLC, is a privately held Delaware company that owns the highly publicized sex.com domain name, registered trademark, and website. Sex.com is being developed in partnership with the Playboy Entertainment Group.

About Playboy Enterprises, Inc: Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.