FullTilt Wins Silver Award from Bloor Research

Business Wire, Oct 10, 2006

Bloor considers FullTilt to offer a well-rounded, mature MDM repository for Product Information.

WAYNE, Pa. -- FullTilt Solutions Inc., a leading provider of enterprise Product Information Management (PIM) solutions, today announced Bloor Research, a leading provider of information technology (IT) research, advisory services and strategic consulting, has awarded FullTilt, a "Silver Award" in the repository category in its 2006 "Master Data Management" report. FullTilt is considered by Bloor to offer a well-rounded, mature MDM repository for Product Information with its Perfect Product Suite(tm).

Bloor Research's Master Data Management report highlights the growing emergence of the MDM market due to poor customer service, a failure to cross-sell/up-sell products, a lack of global supplier management, the inability of the business to remain competitive by reshaping processes to respond to market or customer needs and regulatory compliance.

Bloor defines MDM by its application to enterprise objects such as products, customers, suppliers, cost centers, locations, and so on, primarily where immediate business benefit is to be gained in driving revenue, streamlining costs, and ensuring governance compliance.

"FullTilt entered the market in 2001 and drove its architecture from a top-down business perspective. The result is a product with high ease of use that can accommodate distributed authoring and management across a diverse business community," wrote Bloor Research Associate Analyst Harriet Fryman in the report. The report also states that, "compared to other PIM products that require more IT involvement, FullTilt provides templates that business users can configure to drive the entire MDM process."

The Bloor report uses the Bullseye open research framework and scores vendors based upon weighted combinations on the following criteria: Stability and Risk, Fit for Purpose, Implementation, Support, and Architecture. FullTilt's overall score for Fit for Purpose, Implementation, and Support and Architecture was the highest of any evaluated vendor.

"We were very pleased with the evaluation of our product offering by the Bloor Report," stated Tim Wallace, CEO of FullTilt Solutions. "The report once again confirms what the market place is telling us. Customers looking to increase revenues and profits and that understand that managing their product master data in a central repository is a fundamental requirement of the demand driven supply chain know that our product is the best in the market place."

Forrester Research also recently ranked FullTilt's Perfect Product Suite as the market's top Product Information Management solution. The software automates the internal and external data synchronization processes necessary to eliminate conflicting item definitions, outdated item information, duplicates and other errors contained in multiple enterprise databases and applications.

About Bloor Research

Founded in 1989, Bloor Research is one of the world's leading IT research, analysis and consultancy organizations - distributing research and analysis to IT user and vendor organizations throughout the world via online subscriptions, tailored research services and consultancy projects. Bloor Research's research and analysis have been acknowledged by the world's press, other industry analysts and commentators as some of the most authoritative work ever produced on computing and business issues. The accuracy and integrity of our research and its impartial conclusions have earned Bloor Research international acclaim.

About FullTilt Solutions

FullTilt Solutions, Wayne, Pa., is a leading provider of enterprise Product Information Management (PIM) solutions. FullTilt focuses on providing solutions for the Consumer Packaged Goods, Retail, Electronics, MRO and Life Sciences industries. FullTilt's flagship product, Perfect Product Suite(tm), automates, manages and optimizes the business processes required for the complete and accurate internal and external data synchronization necessary for perfect Internet enabled commerce. FullTilt provides product centric Master Data Management (MDM) for all vital product related attributes and relationships throughout the enterprise and for all trading partners. FullTilt provides data synchronization to GDSN certified data pools including 1SYNC and Agentrics. Founded in 1987, FullTilt has been implementing enterprise PIM solutions since 2001 at leading organizations such as: McCain Foods, Premier, Inc., BDI, Watts Water Technologies, Brady Corporation, Hagemeyer, Mouser Electronics and Thomas & Betts. Further information about FullTilt Solutions and its products is available at www.fulltilt.com.

FullTilt, FullTilt Solutions, FullTilt Perfect Product Suite and the FullTilt logo are registered trademarks of FullTilt Solutions, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.