GettingHired, LLC Signs on with PFS Marketwyse to Roll out Advertising Campaign

Business Wire,  Oct 12, 2006  

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New Jersey-based Job Board Finds Value in Local Integrated Marketing Agency

BEDMINSTER, N.J. -- GettingHired, LLC provider of advanced screening and matching capabilities for employers and job seekers, announced that PFS Marketwyse, a full service advertising, communications and marketing firm in Totowa, NJ, has been named its agency of record.

GettingHired turned to PFS Marketwyse to build brand awareness and generate name recognition in an effort to attract job seekers to their web site GettingHired.com. In 3 ' weeks, PFS created scripts and produced cable TV spots for a test campaign, which are currently airing in Bergen, Passaic and Hudson counties, radio spots that are airing in metro New York area (including nine counties in NJ) and a 15-second video spot which is also running on iFILM.com.

"We're really pleased with the results we've seen to date," said Thomas Triumph, Senior Vice President of Marketing of GettingHired, LLC. "The TV and radio spots have only been running about a week and they've generated a great deal of interest - our traffic is up significantly as is our job seeker registration. PFS Marketwyse really spent the time understanding our strategic direction from a branding perspective and messaging with both the radio and TV spots".

"Our goal was to show how GettingHired is different than other job boards in a 30-second message," said Jason Miletsky, CEO, PFS Marketwyse. "Of course that's no easy task, so we took GettingHired's two-step process and created 'Just two short steps to your perfect job,' which became the theme of the spots."

PFS is currently working on scripts for new commercials and a media plan to expand GettingHired's TV spots into New York, Connecticut, New Jersey and Pennsylvania along with a possible nationwide rollout for Q1-2007.

PFS also handles GettingHired's PR initiatives to generate awareness for their brand through a targeted PR campaign that will leverage positive editorial exposure. According to President of PFS Marketwyse, Deirdre Breakenridge, "We're excited to work on an integrated campaign where the advertising and marketing align together for a consistent brand effort."

GettingHired is known for its RightMatch[TM] proprietary process that matches job seekers to specific jobs based on work experience, educational background and behavioral characteristics. Similar to popular compatibility relationship matching sites, GettingHired's RightMatch[TM] process utilizes a proven psychometric assessment, which has been tested on approximately two million employees by Fortune 100 Companies for over 20 years.

About PFS Marketwyse

Headquartered in Totowa, NJ, PFS Marketwyse is an integrated branding, marketing and communications agency that offers full service, "Madison Avenue" capabilities. Whether it's business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers innovative, cost-effective and creative solutions that generate results. PFS applies fresh ideas to brand building, advertising, public relations, marketing and communications. For more information, contact Candace Vadnais at cvadnais@pfsmarketwyse.com, or call 973-812-8883, ext. 430.

About GettingHired

GettingHired, LLC is the next generation in the evolution of the job board recruiting marketplace. GettingHired takes traditional job board functionality and offers advanced screening and matching capabilities for both Employers and Job Seekers. In addition to the Job Portal with RightMatch[TM] technology, Educational Institutions are offered GettingHired's Video Interview Training and Video Marketing Profile. For more information call (908) 470-2124 or visit www.gettinghired.com

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