Business Services Industry
Alpine Bank Acquires Saylent's Y-Debit Solution to Manage Debit Cards; Increase Debit Card Loyalty Program
Business Wire, Oct 2, 2006
MEDWAY, Mass. -- Saylent Technologies, Inc., a leading provider of debit card management solutions, today announced that Alpine Bank, a community bank in Colorado with assets in excess of $2 billion, acquired a license of Y-Debit to improve management of their debit card program.
Alpine Bank acquired two of Y-Debit's three modules, Card Management and Card Profitability, to address their needs. Card Management will enable the bank to identify customer payment trends dynamically as well as track the effectiveness of marketing campaigns. Card Profitability was acquired to analyze the financial impact of its decisions and to automate the growing loyalty program calculations. This module will also allow the bank to allocate financials by branch, region and other custom groupings.
"The debit card is an important element in our customer relationship, and we continuously seek solutions that will help us improve our offerings," said Tim Adams, Vice President of Electronic Banking at Alpine Bank. "The Y-Debit solution will help us understand our customer and regional-specific trends so that we can react with greater speed and relevant offerings. The solution will also help us automate several manual financial calculations including accounting for our tremendously successful loyalty card program."
Tyson Nargassans, President of Saylent Technologies agreed. "Y-Debit will be an asset to Alpine Bank, helping it strengthen customer relationships, improve debit card offerings, and increase non-interest income. Debit card usage and the associated revenue continue to rise in excess of 20% per year and consumers are leading this growth. Financial institutions like Alpine Bank recognize the need to implement a dynamic marketing and profitability solution for this growing payment type. Y-Debit's customer trending, usage analytics and financial tracking mechanisms will provide Alpine Bank with the decision-making information necessary in this ever-evolving market."
About Saylent Technologies, Inc.
Saylent Technologies, based in Medway, Massachusetts, is a leading provider of debit card management solutions for the banking, credit union and payment industries. Saylent's product, Y-Debit, is a dynamic management suite to increase debit card revenue for financial institutions and other issuers. The solution segments usage, manages campaigns, calculates interchange, analyzes profitability, generates ROI analyzes and manages back-office administration of reward programs. The solution offers unprecedented insight to increase the share-of-wallet for debit cards and strengthen the customer relationship. For more information, please visit www.saylent.com or call 508-613-2326.
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