ALONG Mobile Technologies Inc. and Union Mobile Pay, Ltd. Announce a Strategic Alliance to Create China's Largest Mobile Phone Payment System

Business Wire, Oct 3, 2006

NEW YORK -- ALONG Mobile Technologies Inc. (OTC:AGMB), a leading provider of wireless interactive entertainment products and services in China, today announced that it will sign a strategic cooperation agreement with UMPAY (Union Mobile Pay Ltd.), the sole authorized mobile phone payment gateway on China Mobile's (NYSE:CHL) platform, to jointly develop and market bank card, debit card and credit card-based mobile phone payment products and services in China.

UMPAY's key shareholders include China Mobile (NYSE:CHL), the world's largest mobile phone carrier with more than 230 million subscribers, and China Union Pay, a national payment network set up by a consortium of more than 100 banks and with a total of more than 800 million bank card users in China.

Under the agreement, ALONG will be the wireless payment portal company partner of UMPAY and will work with UMPAY to offer more comprehensive mobile payment products and services. Relying on its vast community terminal network and wireless resources, including its wireless user base of more than one million, ALONG will help further expand UMPAY's merchant and user bases to accelerate the adoption of this secure and convenient mobile phone payment service. These services include the payment of China Mobile (NYSE:CHL) phone bills and utilities bills, the recharging of China Mobile phone cards, and retail services ranging from purchasing of lottery tickets to plane tickets.

Mr. Li Jianwei, the CEO of ALONG Mobile commented, "To provide a mobile phone payment system is becoming an increasingly important service to provide in China. According to eMarketer's data, in 2010, the number of mobile phone customers will reach 635 million. Therefore, with this alliance, we believe we will be able to deliver to this mass audience an extensive array of services via our downloading terminals and continue to lead the market ahead of our competitors to provide top of the line products and services."

Forward looking statement

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.

About ALONG

ALONG MOBILE TECHNOLOGIES, INC. is a mobile value-added services provider in the PRC. The Company designs, produces, publishes, manufactures, provides and distributes proprietary wireless entertainment applications such as ring-tones, games, images, videos and e-books to its customers. Our Wireless Applications are intended to be downloaded by our customers on a fee-basis by means of our proprietary public downloading terminals which are installed by us in strategic locations such as shopping centers, universities, entertainment centers, cinemas, hotels, airports, restaurants and parks. Interaction enriches your life. For more information about ALONG, please visit http://www.alongmobile.com. Our customers will soon be able to download our games via the internet through the current under construction site, http://www.whatplay.net. Also, one of our more popular interactive games is currently available for download via Digital-Red Mobile Software Co., Ltd.'s Web portal, a subsidiary company of Shanda Entertainment (Nasdaq:SNDA).