ABS-CBN Global Launches MYX, the First Music Lifestyle Channel for Asian Americans

Business Wire, Oct 31, 2006

MYX Embraces the Fast-Growing Ethnic Community Through Music, Culture and Entertainment

REDWOOD SHORES, Calif. -- ABS-CBN Global, the U.S.-based subsidiary of ABS-CBN Broadcasting, today announced MYX, the first music lifestyle television channel made by, and for, Asian Americans, which will focus on the fast growing, bi-cultural, English-speaking Asian American youth and young adult market. It will be the first nationally distributed television channel made for this fast-growing audience segment and is scheduled to begin broadcasting in December 2006.

MYX will play content from every Asian country, from Tokyo hip-hop to Chinese ballads, mixed with the best rock hits from Europe and the U.S. MYX seizes the current growing phenomenon of Asian influenced pop-culture fusing into the mainstream culture of America. From publishing, music and animation, Asian-inspired content continues to fuel a crossover into a hungry and receptive U.S. market. By nature of its programming, MYX will resonate with an even wider mainstream youth population that loves and consumes both Asian and American music content, giving everyone a single channel to find all of their favorite artists.

"MYX fills a giant void in television and addresses a cultural reality that Americans listen to more than just pop, hip-hop, and rock music produced in the U.S.," said Raffy Lopez, managing director of ABS-CBNi. "Ultimately, MYX will cultivate a new marketplace for music and entertainment, fashion and style, for trendsetting youth and young adults."

MYX will leverage all forms of media, from mobile to online, from on-air to on the streets, engaging viewers at every possible touch point. To reach this goal, MYX is forming symbiotic partnerships with major American, European and Asian music labels to facilitate this new ethnic entertainment marketplace. Ultimately, MYX will become a fully connected source of media entertainment to all American youth.

Developed by ABS-CBN, one of Asia's biggest media companies, MYX is the company's seventh international Asian channel. ABS-CBN has existing carriage relationships with cable and satellite providers across the U.S. MYX is already the number one music channel in the Philippines.

About ABS-CBN Global

ABS-CBN Global was created 14 years ago to be of service to all Filipinos. With the launch of The Filipino Channel, the company became the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo services along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood Shores, Calif., ABS-CBN Global is a wholly-owned subsidiary of ABS-CBN, the Philippines' largest entertainment and broadcasting company. For more information, visit www.abs-cbnglobal.com.