Plaxo and Zingy to Offer a 'Smarter' Address Book for Mobile Phones

Business Wire, Oct 31, 2006

Plaxo Mobile Plus Enhances Mobile Address Books With Wireless Synchronization of Contacts, Interactive Maps and Photos

MOUNTAIN VIEW, Calif. -- Plaxo, operator of the largest and fastest growing address book network, today announced the availability of Plaxo Mobile Plus. For the first time, consumers can get a single, self-updating address book on their mobile phones, which will synchronize their contact information with all of their other communication tools, including Microsoft Outlook, Outlook Express, AIM, Yahoo! Mail, the Mac OS X Address Book, and Thunderbird. Plaxo Mobile Plus is immediately available nationwide from a leading carrier on a variety of BREW handsets. Additional carriers will offer the service in upcoming weeks.

Plaxo Mobile Plus is a joint offering for carriers from Plaxo and Zingy, a leading creator and distributor of mobile products for consumers around the world. Plaxo Mobile Plus enriches the information within mobile phone address books and eliminates the hassle and time spent manually updating and maintaining mobile phone contact information. Users can be confident that they will always have the latest contact information for friends, colleagues, and customers. Whenever a contact is added or edited, whether on their phone or in any other communication tool, it will be updated everywhere, automatically.

"Today's consumer is demanding easier ways to stay in touch with their friends, colleagues, and customers," said Ben Golub, President and CEO, Plaxo, Inc. "And, they want to be able to communicate seamlessly from home, school, work, or on the road, regardless if they are on their mobile phone, e-mail, or IM. Our smart address book is the solution that consumers are looking for to increase their productivity and personal connectedness. We're pleased to be working with a leading developer like Zingy to bring this solution to mobile phones."

Plaxo customers with select BREW phones can download Plaxo Mobile Plus to:

* Enjoy the convenience and peace of mind of automatic, over-the-air (OTA) synchronization and backup of their mobile address book

* Get 'everywhere' access to their full address book including phone numbers, mobile numbers, e-mail addresses, names, titles and more - on their mobile phone, on a PC or a Mac, and on the web

* Receive automatic updates from the other Plaxo members in their address books, as they move, change jobs, or update other contact information

* Choose which contacts they want to sync to their phone address books, while maintaining the ability to access all of their contacts over the air

* Easily call, text message and email with constantly updated and accurate contacts

* View addresses on an interactive map on their mobile phone to find their way to homes and offices more easily

* See photos for other contacts also in the Plaxo address book network

"Zingy worked closely with Plaxo to create a mobile service that would provide its members with access to their Plaxo smart address book directly from their mobile phone," said Kevin King, General Manager of Mobile Applications and Services at Zingy. "Our strong history of mobile development allowed us to translate the Plaxo experience into a compelling, optimized mobile product."

About Plaxo

Plaxo is the creator of the "smart address book" service that now helps 15 million people around the world stay organized, up-to-date, and in touch with their friends, family, colleagues, and customers. Founded in 2001, Plaxo is a privately held company, funded by leading investment and technology firms - Sequoia Capital, Globespan Capital Platforms, Harbinger Venture Management, DAG Ventures, and Cisco Systems - and by individual investors Ram Shriram and Tim Koogle. For more information, please visit http://www.plaxo.com/products/plaxo_mobileplus

About Zingy

A full service mobile media and services company, Zingy specializes in personalization content, downloadable applications and mobile marketing and advertising solutions. Specifically, Zingy creates high-quality, licensed and original content including ringtones, message tones and wallpapers. Zingy is also the leading publisher of award winning BREW and J2ME downloadable applications and games, including MapQuest Mobile and Vindigo City Guide. All mobile products are distributed through Zingy's global relationships with premiere mobile operators and media companies.

Plaxo is a registered trademark of Plaxo, Inc. Other company and product names may be trademarks of their respective owners.