Master Data Management Research From Ventana Research Quantifies and Benchmarks Maturity

Business Wire, Oct 4, 2006

Most In-Depth Market Research on MDM Unveiled in Upcoming Webinar

SAN MATEO, Calif. -- New research on Master Data Management from Ventana Research reveals significant trends in MDM and the maturity of organizations adopting this process and technology.

[THORN]This is groundbreaking research because it will serve as a guide to assess organization[THORN]as MDM position relative to others,[THORN]O said Dr. David Waddington, Ventana Research VP and Research Director for Master Data Management & Information Architecture and former Chief IT Systems Architect for Unilever. [THORN]While there are a lot of opinions on MDM in the industry this research provides substantive and quantified research on MDM from over 500 IT and business professionals.[THORN]O

Among the key research findings, Ventana Research found:

* Maturity Levels: Organization maturity with respect to MDM is very low [THORN] between Tactical (36%) and Advanced (34%).

* Growing Awareness of MDM: More than 80 percent of respondents reported that they were aware of the meaning of the term [THORN]master data management[THORN]O.

* Timeliness and Consistency of Information is Paramount: 42 percent ranked improving timeliness and consistency of information as most important expected benefits.

Ventana Research, the leading provider of Performance Management research and advisory services, will expand on the key findings of the research study Master Data Management [THORN] A Key Tool for Managing Business Information Initiative at a live interactive webinar on October 11, 2006 at 9am PDT.

Sign up for the webinar at[R]www.ventanaresearch.com.

The research, sponsored by technology providers IBM and SAP, is based on an analysis of 515 validated respondents. The survey was conducted with the assistance of media partners that included ASCET, BI Review, BusinessIntelligence.com, CFO Project, ICCM, Intelligent Enterprise, IT BusinessEdge, Manufacturing.net, SearchDataManagement.com, SearchOracle.com and SearchSAP.com.

About Ventana Research

Ventana Research is the leading research and advisory services firm focused on the intersection of people, processes, information and technology to enable breakthrough performance. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.

[R]A 2006 Ventana Research