Nimaya's ActionBridge Now Available on Salesforce.com's AppExchange

Business Wire, Oct 9, 2006

SAN FRANCISCO -- Nimaya, a leader in Integrated Customer Management (ICM) and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of ActionBridge for AppExchange.

Developed as an extension to Nimaya's market-leading ICM platform, ActionBridge for AppExchange provides major benefits for current salesforce.com users:

-- Proactive Tasks, Events & Leads

ActionBridge for AppExchange provides automatic task creation to
generate dynamic alerts and warnings identifying new leads and
potential risks with existing customers and sales opportunities.
Events are created based on configurable business rules,
leveraging data both within and external to Salesforce. For
example, if an account with an active sales opportunity in
Salesforce has an unresolved billing dispute or multiple high-
priority service tickets open, the salesperson owning the account
will receive proactive alerts for these issues in the form of
automatically generated tasks or events on their Salesforce home
page.

Additionally, ActionBridge business rules can be configured to
uncover cross-sell and up-sell opportunities resulting in
additional automatically created leads within Salesforce.

From these tasks and events, users can access the specific data
that caused the task, event or lead to be created from the
ActionBridge customer profile view. Users can drilldown to obtain a
greater level of detail regarding the current customer's or
prospect's status, all without leaving Salesforce.

-- Leverage Legacy Systems

ActionBridge delivers real-time access to account information
residing in legacy systems and third-party information sources,
such as Dun & Bradstreet, Hoover's, billing systems, order
systems, service history and transactional records from across the
enterprise (regardless of the source system's platform or
location).

This data is presented directly within Salesforce, eliminating the
need to use additional desktop applications or access multiple
systems via different sign-ons. Examples of this information
include product and services inventory, existing contract details,
and pricing data. ActionBridge can also be configured to present
information transiently, as well as selectively copy information
into Salesforce.

Existing salesforce.com customers can deploy ActionBridge and realize the benefits in days, not weeks. Furthermore, ActionBridge's seamless integration with Salesforce security and access profiles makes deployment simple.

"Nimaya is quite excited to join the AppExchange by offering our latest product, ActionBridge, especially created for the unique needs of salesforce.com customers," said Todd While, vice president of business development, at Nimaya. "Salesforce.com customers will see how easy it is to obtain a unified customer view from within the familiar interface of their existing Salesforce application, without the burden of coding or complex configurations."

ActionBridge for AppExchange will be showcased in booth #435 at the Dreamforce 2006 conference in San Francisco, California, October 8-11.

"Salesforce.com customers want to continue using the familiar Salesforce interface; while at the same time have a growing demand for accessing data outside of Salesforce. Nimaya makes this happen seamlessly for customers and adds an automatic alerting and task creation process to the workflow," said Matt Holleran, vice president, AppExchange partners, salesforce.com.

ActionBridge for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.> Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About Nimaya

Headquartered in Fairfax, VA, Nimaya develops the CustomerGrid[TM], a leading platform and application suite for revenue maximization through real-time virtual customer data combination and analysis. Nimaya helps companies leverage their customer data assets for revenue productivity, enhancement, protection and insight.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.