Powered Sponsors Shop.org Annual Summit to Bring Online Consumer Education to Retail Market

Business Wire, Oct 9, 2006

AUSTIN, Texas -- Powered, the leading provider of online consumer education programs for Global 2000 brands, today announced that it is a silver sponsor at the Shop.org Annual Summit, where retailers from around the country converge to network, learn and exchange ideas around multi-channel retail. Powered will provide Shop.org attendees with retail-specific case studies, best practices and practical tips on using online consumer education to drive sales and build brand loyalty across existing and potential customers.

The Shop.org Annual Summit is the online retail industry's must-attend event in New York from October 10-12 at the Hilton New York. The event includes three days of sessions, including breakout sessions and an Online Retail Boot Camp, plus two expo halls with more than 100 exhibitors.

"The retail market is highly competitive and as a result, consumers are inundated with retail marketing messages," said Buck Krawczyk, vice president of marketing at Powered. "As more and more consumers reject traditional advertising, retail leaders are turning to online consumer education to market their products more effectively. To signify the importance of cutting out the noise, we will be giving away a pair of noise cancellation headphones to visitors who stop by our booth."

Leading retailers such as Atkins, Gateway, HP and Sony are using Powered's pioneering consumer education programs to provide consumers with rich online learning experiences that increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior. Recent research from Next Century Media, available online at http://report.powered.com has demonstrated that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and five times more likely to buy compared to direct marketing. In addition, 94 percent have a more favorable impression of the brand because of the experience, and 90 percent are likely to recommend it to a friend.

About Powered, Inc.

Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others. For more information, visit www.powered.com.