DreamFactory's Carousel and FormFactory Now Available on Salesforce.com's AppExchange

Business Wire, Oct 9, 2006

Leading Publisher on the AppExchange Adds Two New Applications, Expanding Their Suite to Five Native AppExchange Applications

SAN FRANCISCO -- DreamFactory and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Carousel and FormFactory for salesforce.com's AppExchange. Carousel allows salesforce.com users to create dynamic reports and dashboards connected to live Salesforce data, effortlessly package these as collections, and add flow with an integrated presentation manager. FormFactory gives users the ability to produce live, WYSIWYG business forms connected to Salesforce information. Built native to the AppExchange on-demand platform, Carousel and FormFactory are immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '06, salesforce.com's User and Developer Conference.

These applications share a common objective of empowering the business user to automate repetitive business tasks. Carousel for example is ideal for creating report stacks that require regular collaboration and presentation such as sales forecast presentations, weekly staff report meetings, support reviews, etc. Similarly, FormFactory eliminates the pain and redundancy associated with manually creating business forms for common tasks such as quotes, statements of work, contracts, time sheets, and the myriad of other forms required to run your business.

Through a unique personal mashup manager, users design slides in Carousel and select Salesforce data to be incorporated in a slide. As data is updated in Salesforce, so are the slides in Carousel, making presentations, reports and dashboards "always on." Furthermore, live slides can be exchanged between decks for reuse, team sharing and roll-up. FormFactory, in turn, allows users to create and exchange customized, dynamic business documents.

"Our broad agenda is to empower the business user with capabilities that have formerly been out of reach, such as reporting, dashboarding and live integral presentations," said Eric Rubin, President of DreamFactory. "As with our three other applications on AppExchange, Carousel and FormFactory are a new breed of continuously and rapidly improving applications driven by our customer's input."

"We're excited for DreamFactory's latest additions to AppExchange," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "On-demand multi-tenant applications like Carousel and FormFactory will continue to drive AppExchange and the adoption of The Business Web."

Carousel and FormFactory for AppExchange are two of the more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.> Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About DreamFactory

DreamFactory delivers rich Internet applications that combine the agility of on-demand delivery with the custom fit of traditional enterprise software. DreamFactory offers highly functional solutions that are quick to deploy, inexpensive to maintain, and continuously improving with customer-driven innovation.

DreamFactory's flagship applications are DreamTeam, a project management solution, and OrgView, which rapidly builds, views, and drills down on highly graphical organization charts. Both are targeted to Salesforce.com users. DreamFactory also sells their namesake development platform to allow organizations to rapidly develop their own customizable on-demand solutions.

For more information, contact DreamFactory at 1-888-399-DREAM (3732) or on the Web at http://www.DreamFactory.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.