Genius.com Launches Certified SalesGenius for Salesforce.com's AppExchange

Business Wire, Oct 9, 2006

Salesforce.com Customers Can Now Deploy SalesGenius E-Mail and Website Tracking Capabilities from within Salesforce

SAN FRANCISCO -- Genius.com, the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, announced the general availability of SalesGenius for salesforce.com's AppExchange. SalesGenius is certified for AppExchange and is the first Web service that lets Salesforce users instantly qualify prospective customers by tracking individual e-mail opens and visits to their corporate Website. There is no programming or IT involvement required to begin using SalesGenius, which is now available for test drive at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '06, salesforce.com's User and Developer Conference.

SalesGenius lets sales and marketing professionals track responses to their e-mails and view in real time their prospects' visits to their company Website. With SalesGenius for AppExchange, salesforce.com customers can instantly see which prospects are most interested and what interests them most via the Genius Tracker, an instant messenger-like client that alerts users to e-mail opens and website visits.

Salesforce.com customers can be up and running with SalesGenius in minutes, sending trackable e-mails from Microsoft Outlook or the SalesGenius e-mail tool. SalesGenius capabilities, including the real-time Genius Tracker and page-by-page instant replays of Website visits, can be accessed from a tab within Salesforce. Users can also review report summaries of all SalesGenius activities from within their lead and contact records in Salesforce.

"SalesGenius for AppExchange gives sales professionals a competitive advantage by allowing them to connect and close deals with their most interested leads and contacts," said David Thompson, CEO of Genius.com. "SalesGenius is certified for AppExchange, so salesforce.com customers can easily access all the valuable Genius information right from within Salesforce, starting today."

"The combination of Salesforce and SalesGenius is a powerful enterprise mash-up for The Business Web," said Tien Tzuo, senior vice president, corporate strategy, salesforce.com. "Salesforce.com customers can now install SalesGenius for AppExchange with a single click and immediately begin shortening sales cycles and closing more deals."

SalesGenius for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.> Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About Genius.com Incorporated

Genius.com, creator of SalesGenius, is the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate websites. SalesGenius instantly delivers data about individual website visits and e-mail opens directly to frontline sales professionals so they can offer informed, personalized customer service and close more deals, more quickly.

Genius.com's on-demand solutions allow sales and marketing professionals instantly to qualify prospects, determine the success of marketing initiatives and personalize customer service, all without requiring any programming or IT involvement. The result is faster sales cycles, satisfied customers and more successful deals. Genius.com Incorporated is a privately held company funded by Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com or e-mail info@genius.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.