Alltel and JumpTap Partner on Comprehensive Mobile Search System; With No Additional Charge, Alltel Subscribers Find Exactly What They Are Looking For

Business Wire, Sept 12, 2006

LOS ANGELES -- Alltel Wireless (NYSE:AT), America's largest network, and JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search and advertising solutions, today announced a ground breaking partnership. The companies will be collaborating on an end-to-end mobile search system, which will allow Alltel subscribers to search and discover a wide range of relevant and targeted information from a host of different mobile, local and web-based providers. All of these new capabilities will be offered to Alltel subscribers at no additional cost.

From a single search button, Alltel subscribers will be able to search Alltel's full catalog of mobile content to find ringtones and wallpapers, in addition to Internet content such as maps and directions, news and sports, flight updates, weather, white pages, stock quotes, chat services, and any mobile website included in JumpTap's Mobile Search Index. In order to help Alltel subscribers find highly relevant offers from a broad range of mobile merchants, Alltel and JumpTap will allow mobile and local merchants to bid for targeted sponsored links and to purchase mobile impressions in appropriate places within the Alltel search and browsing experience. With mobile search Alltel subscribers will gain access to an open market of services with relevant and targeted mobile content.

"Users want the search that they conduct on their cell phones to be easier, faster and more fun than the searches they conduct on the Internet," said Wade McGill, senior vice president of wireless product management for Alltel Wireless. "Our partnership with JumpTap will help our customers find a wider variety of content and information from a broader set of providers than they have ever been able to access before."

"Alltel has demonstrated great leadership by using mobile search to better understand customer behavior and preferences," said Dan Olschwang, JumpTap's president and chief executive officer. "The Alltel user experience will continue to be one of the most innovative in the mobile industry, and we are excited to help Alltel subscribers gain more benefits from their mobile phones."

About Alltel

Alltel is owner and operator of the nation's largest wireless network and has more than 11 million wireless customers.

About JumpTap, Inc.

Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap's comprehensive solution couples an intuitive user interface and mobile-specific search engine with a search marketing model that pays carriers for search success. JumpTap provides carriers, advertisers and subscribers with the industry's most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.