MIVA Announces Global Launch of MIVA InLine; New Pay-Per-Click Product Offers Incremental Revenue Stream for Online Publishers without Increasing Page Impressions

Business Wire, Sept 13, 2006

NEW YORK -- MIVA, Inc., (NASDAQ:MIVA), a leading independent online advertising network today announced the global launch of MIVA InLine, a new product that enables online publishers to build revenue without increasing page impressions or freeing up site real estate for advertising.

"MIVA InLine provides a potentially significant incremental revenue stream for online publishers, many of whom are struggling to keep up with the demand for available site inventory in the current online advertising boom," said Seb Bishop, President and CMO, MIVA. "A major benefit of the new product is its ability to drive increased revenue without any need for publishers to increase page impressions," Bishop said.

With MIVA InLine, online publishers' sites are crawled and hyperlinks added to keywords within the actual content of specific pages. When users mouse over these hyperlinks, a floating Pay-Per-Click Ad appears that relates directly to the specific keyword. Site users can then choose to click on the Ad, or continue browsing the site.

The technology underpinning MIVA InLine means that, in addition to displaying a Pay-Per-Click Ad against individual keywords, implementations can also display editorial links directing users to other related pages of publishers' sites. This feature, which is initially available only to MIVA's larger publishing partners, is powered by MIVA's propriety contextual technology, and is designed to enhance online user experience.

Sophisticated filters have been built into MIVA InLine to prevent keywords from being tagged in sensitive or inappropriate articles, and MIVA has assigned a team of editorial experts to monitor and update these filters. A range of other intuitive features enable publishers to:

--fully customize their implementations to suit the existing design style of their sites;

--specify both the individual web pages and the sections of content within those pages that they want included in their MIVA InLine implementation;

--choose whether hyperlinks are added every time the same keyword appears or just in the first instance;

--specify the number of unique keywords in the content against which Ads will appear - up to twenty unique keywords can be tagged within each page of content.

"Consumers spend 39% of their online time browsing content sites,"(a) said Bishop. "At MIVA our aim is to provide publishers with the tools they need to reach these consumers with highly targeted, revenue generating advertising. MIVA InLine is a key complement to our existing contextual solutions," said Bishop.

MIVA InLine is launching simultaneously across the U.S., U.K., France, Germany, Spain and Italy. For further information on the new product, visit http://www.miva.com/inline.> About MIVA(R), Inc.

MIVA (NASDAQ:MIVA) is a leading independent online advertising network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

(a) Source: June 2006, OPA and Nielsen/NetRatings, US

(R) Registered trademark of MIVA, Inc.

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