Yankee Group Analysts Judge Innovation in Mobile Marketing and Interactive Technology; Analysts' Expertise and Knowledge Play Key Judging Role at Mobile Marketing Association and MITX Awards

Business Wire, Sept 13, 2006

BOSTON -- Yankee Group today announced that the Mobile Marketing Association (MMA) and the Massachusetts Innovation & Technology Exchange (MITX) have each named a Yankee Group analyst to participate in their annual technology industry awards. Linda Barrabee, Yankee Group Wireless/Mobile program manager, has been named as one of the judges for the 2006 annual MMA awards and Jennifer Simpson, Yankee Group Consumer Technologies & Services analyst, will be one of the judges for the 11th Annual MITX awards.

The Annual MMA Awards, which will take place on November 28th at the MMA's Annual General Meeting and Awards Dinner in Los Angeles, recognizes innovation and advancement in mobile marketing. The 11th Annual MITX Awards is the nation's largest awards competition for interactive innovations, and it is scheduled for November 8th at the Boston Copley Place Marriott. Recognized for their leadership in the mobile market and consumer technologies industries, Ms. Barrabee and Ms. Simpson will be among a group of other industry luminaries to honor innovation in mobile marketing and interactive technology, respectively.

"The MMA is pleased that Linda Barrabee is a part of the team that will honor the outstanding developments in mobile marketing by becoming a judge for this year's awards," said Laura Marriott, executive director, Mobile Marketing Association and Vice President. "Linda's insight is appreciated and we look forward to a fantastic lineup of award winners in November."

"We are excited to have Jennifer Simpson represent Yankee Group as a judge for our annual MITX Awards," said Kiki Mills, MITX Executive Director. "Both Yankee Group and Jennifer are strong leadership voices in the industry, and their commitment to research and advancement in technology innovation is greatly aligned with MITX's mission."

Samples some of Ms. Barrabee's and Ms. Simpson's recent research include:

--Will Mobile Advertising Maximize the Potential of the Mobile Content Market, L. Barrabee

--Web Voice Services Challenge the Incumbents in Telecommunications, J. Simpson

For more information on these reports or other Yankee Group research, visit www.yankeegroup.com.

NOTE TO EDITORS

For interviews contact:

--Linda Barrabee, Yankee Group program manager, 617-880-0239, lbarrabee@yankeegroup.com

--Jennifer Simpson, Yankee Group analyst, 617-880-0310, jsimpson@yankeegroup.com

--Christina Oh, Yankee Group public relations, 617-880-0238, coh@yankeegroup.com

YANKEE GROUP (www.yankeegroup.com)

Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Yankee Group is headquartered in Boston with presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.