Business Services Industry

AllBusiness.com Launches ''Next Generation'' Web Site; Robust Relevancy Engine Provides SMBs with Deeper Dives

Business Wire, Sept 13, 2006

SAN FRANCISCO -- AllBusiness.com, Inc. (www.allbusiness.com), a leading online resource for small and mid-size businesses (SMBs), today announced the re-launch of its award-winning Web site. The Company has created the first business media Web site built to respond to readers' interests and intentions as a result of their Web search behavior. The new AllBusiness.com is designed to respond more nimbly to the needs of small businesses with dynamically targeted tools and information.

At the heart of the updated site is new architecture that includes a proprietary content management system and a customized page presentation system that accelerate the ability of users to find information. AllBusiness.com's collection of more than one million pieces of business content is now dynamically presented according to what is most relevant to each visitor's particular interests. For example, a user who is searching for tips on hiring an effective manager may land on a relevant AllBusiness article that includes useful links to additional related articles, employment forms and agreements, relevant sponsored links and featured solutions from third party partners.

"We updated the look and feel of our site, but more importantly, created an underlying technology platform for the site based on research and conversations with entrepreneurs aimed at what is required of today's online properties," said AllBusiness.com CEO Peter Horan. "Effective content search and easily accessible tools for content creation have completely changed readers' relationships with the media from passive to active. Our site can now respond to what our readers need and how they want it delivered. We also now offer advertisers the ability to reach these highly qualified prospects in context, while they are looking for specific solutions."

AllBusiness.com has grown to more than two million unique monthly visitors and provides more than a million business articles. The article subject matter includes industry information, practical how-to advice, case studies, daily news updates and dozens of buyer's guides to help SMB leaders make smart buying decisions. The site also offers more than 450 legal forms and agreements and provides the expertise of more than 50 expert blogger/advisors from key industries and professions sharing their experience, expertise and valuable lessons.

About AllBusiness.com, Inc.

AllBusiness.com is a leading online resource for small and mid-size businesses. The Company operates one of the Web's premier business sites, providing practical information and services for business professionals and growing businesses. The site includes how-to articles, business forms, contracts and agreements, expert advice, blogs, business news, directory listings, product comparisons, business guides and more. In addition to its flagship Web site, the Company's content can be accessed by its content syndication program, RSS feeds and e-mail newsletters. The AllBusiness.com management team has been involved in more than $4 billion of recent successful Internet company exits. www.allbusiness.com.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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