KFC France Partners with NBA Europe Live Tour to Launch the ''Smash Your Hunger'' Contest; KFC Contest Offers One Basketball Fan the Chance to Win a Free KFC Product for Everyone in France

Business Wire, Sept 13, 2006

PARIS -- KFC International, the world's most popular chicken restaurant chain, announced today a partnership with the NBA in France as part of NBA Europe Live Tour presented by EA SPORTS(TM). In conjunction with this partnership, KFC France has launched the "Smash Your Hunger" ("Smash Ta Faim") contest, where the winner will have a chance to win a free KFC product for everyone in France. KFC France is part of Yum! Restaurants International (YRI), a division of Yum! Brands, Inc. (NYSE: YUM), the world's largest restaurant company in terms of system units.

KFC France launched the "Smash Your Hunger" ("Smash Ta Faim") contest on September 5, the same day the San Antonio Spurs established their training camp in France. The San Antonio Spurs will play a game against the Adecco ASVEL Lyon-Villeurbanne club at the Astroballe of Villeurbanne on October 5, and two-time Euroleague Basketball Champions Maccabi Elite Tel-Aviv in the Paris-Bercy arena on October 8.

KFC France and the NBA's partnership illustrates the values that are dear to the company - commitment, friendliness, and excellence - and reinforces the company's close relationship with its young, urban and dynamic customer base who are sports fans that are particularly interested in basketball.

A unique contest

KFC France customers can participate in the "Smash Your Hunger" ("Smash Ta Faim") contest at www.smash-ta-faim.com until September 29. The goal of the contest is to score as many basketball shots as possible, advancing from level to level. The winner of the online contest will have the chance to score a three-point basket during one of the timeouts in the game between the San Antonio Spurs and the Maccabi Elite Tel-Aviv in front of 13,500 spectators at the Paris-Bercy arena. If the person makes the shot, everyone in France will win a free KFC product.

Thousands of prizes to win in KFC France restaurants

In addition to the contest, KFC customers can win thousands of prizes at restaurants across France due to interactive SMS terminals with special computer chips in the restaurants. To play, KFC customers can call the number indicated on the terminal, place the telephone near the chip, and hang up. Several seconds later, an SMS will arrive to tell the player whether he or she has won one of the many prizes available.

All the KFCs in France draped in "Smash Your Hunger" colours

In order to share this information with KFC's clients and contribute to the success of NBA Europe Live presented by EA SPORTS(TM), KFC has added some theatrical elements to its restaurants:

--A new product for customers who need to regain their strength: the Boxmaster(TM)

--Tray liners with the colours of NBA Europe Live presented by EA SPORTS(TM)

--Decoration dedicated to the event: outside banner, window, menu, stickers, etc.

--"Smash Ta Faim!" T-shirts for all employees

--Floor markings to guide KFC clients

KFC also launched a new product especially for the event. Sold in special packaging, the Boxmaster(TM) combines marinated and spiced chicken filets, fresh tomatoes, crunchy salad, a flat potato cake, melted cheese and a peppery mayonnaise sauce all wrapped in a tortilla. The Boxmaster is available at KFC restaurants until October 16.

About KFC and Yum! Brands, Inc.

KFC France employs 2,100 people in 43 restaurants. Located in the Ile de France, PACA, Nord-Pas de Calais, and Aquitaine regions, KFC restaurants provide the French consumer with a further and original option for fast-food dining.

Yum! Restaurants International (YRI), based in Dallas, Texas, is the largest division of Louisville, Ky-based Yum! Brands, Inc., with over 11,000 restaurants outside the U.S. (excluding Yum! China Division). One of Yum! Brands' four key business strategies is to drive profitable international expansion. 2005 was the sixth straight year that YRI (excluding Yum! China Division) opened more than 700 new restaurants outside the U.S. In addition to YRI, Yum! Brands is the parent company to the A&W Restaurants, KFC, Long John Silver's, Pizza Hut and Taco Bell brands.

About the NBA

The NBA, a global sports and entertainment brand, includes thirty teams located in the United States and Canada. Via television, international media coverage, the Internet, and humanitarian action, millions of fans throughout the world can take part in the NBA experience. Over 44,000 hours of NBA games and linked programming have been broadcast in 215 countries and territories in 43 languages through the medium of 164 international broadcast partners. NBA TV, the US-based television chain for everything about basketball, can also be seen in forty other countries.

In addition, no fewer than 50% of all visits to the NBA.com website come from fans located outside the US, international web traffic that is higher than all the other sports sites based in the United States. The NBA is the first professional sports league in the United States to offer related international websites for international fans.

NBA Europe Live presented by EA SPORTS(TM) will feature the Los Angeles Clippers, Philadelphia 76ers, Phoenix Suns, and the 2005 NBA Champion San Antonio Spurs so that they can conduct training camps in October 2006 and compete against some of the top European clubs in seven cities in five European countries. Each NBA team will be based in a different European city during the first week of October.