Exclaim Teams with Adobe to Help Consumers Showcase Digital Photos; Exclaim Provides Adobe Photoshop Elements 5.0 Customers Options for Online Creation and Sharing of Photo Galleries and Videos

Business Wire, Sept 14, 2006

WEST TRENTON, N.J. -- Today Exclaim and Adobe Systems Incorporated announced that digital photographers can now dramatically transform their personal stories through the new Adobe(R) Photoshop(R) Showcase online service within Adobe Photoshop Elements 5.0 for Windows(R) software. This is the first Adobe Flash(R) based photo-sharing site that empowers customers to create photo galleries with their favorite videos and photos. This exciting feature--included in the just-released version of Adobe Photoshop Elements 5.0--is also the first to connect photo, video, and Flash capabilities into one sharing experience for consumers. Its rich media back-end platform, powered by Exclaim, a leading branded platform provider of innovative Web and wireless applications, makes this synergy possible, and easily links consumers' desktop-edited images to a feature-rich, interactive online photo-sharing site.

"Sharing photos should be a fun and engaging experience," said Deborah Whitman, Vice President of Product Management for Digital Imaging at Adobe. "The new Adobe Photoshop Showcase online galleries, hosted by Exclaim, allow people to share pictures with friends and family in a much richer, more entertaining way. We're happy to be working with a company that shares our vision for creating innovative ways for people to touch others with their images."

Exclaim is one of the first Adobe Photoshop Services partners to share the full breadth of photo and video creations from Adobe Photoshop Elements 5.0, the No. 1 selling consumer photo-editing and management software. By leveraging Exclaim's rich media platform, consumers everywhere can easily share Adobe Flash-based photo galleries using the Adobe Photoshop Showcase Web site for free. These online galleries can take the form of a virtual scrapbook with flipping pages, a winter scene with falling snow, or a spinning photo carousel.

Adobe Photoshop Elements 5.0 software makes it easy to share photos with themed and customizable photo layouts, flipbook animations, and dynamic slide shows. Creations can be uploaded to Adobe Photoshop Showcase, where they have the unique option of creating an Adobe Flash based photo gallery, complete with interactive controls. As a final touch, they can post these galleries and easily share them with a private list of friends.

As part of the relationship with Adobe, Exclaim designed the interactive Web site, and seamlessly integrated it with Adobe Photoshop Elements 5.0 software. The companies will share in the joint responsibility to drive the service forward.

"The next generation of digital image sharing is here, and we're proud to be leading this exciting industry transformation," says Fred King, Vice President and General Manager of Web at Exclaim. "By providing this service to customers of Adobe, one of the world's largest and most diversified software companies, we again validate our ability to deliver a wide range of multimedia sharing tools to the marketplace. We can't wait to see the creative and unique results that people come up with as a result of using the powerful combination of Adobe and Exclaim technologies."

About Exclaim

Exclaim is a leading branded platform provider of innovative Web and wireless applications that allow advanced sharing of digital images, video, and rich media. The new Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets, to Web applications, to devices in the home, providing the most complete, rich media solution on the market today. For more information, visit www.Exclaim.com.