Insightful Customer Named Finalist for IDG's Computerworld ''Best Practices in Business Intelligence'' Award; Time/Warner Retail Sales & Marketing Honored for Information Retrieval and Reporting by Leveraging Insightful's S-PLUS® Enterprise Server

Business Wire, Sept 18, 2006

SEATTLE -- Insightful Corporation (NASDAQ:IFUL), a leading provider of predictive analytics and reporting solutions, today announced that one of its customers, Time/Warner Retail Sales & Marketing, (TWRSM) a subsidiary of Time Inc, has been selected as a finalist for the "Best Practices in Business Intelligence" awards program. TWRSM was named a finalist by Computerworld's Business Intelligence Perspectives, the premier conference for leaders in the business intelligence and IT management sector, in the Information Retrieval and Reporting by Leveraging Off-the-Shelf Enterprise Software category.

"We are very proud that Time/Warner Retail Sales & Marketing has been named a finalist for this prestigious award. We believe this provides further validation of the benefits of deploying the power of predictive analytics across the enterprise," said Jeff Coombs, CEO of Insightful. "Time/Warner Retail Sales & Marketing is at the forefront of delivering in-depth analysis to all of its key decision makers to ensure they are striking the right production and inventory levels across all of their distribution channels."

"We believe that our solution demonstrates that business intelligence should not just be about reporting, but more importantly it should be a business process driver," said Dilip Patel, Director of Business Intelligence Systems and & Information Management for Time/Warner Retail Sales & Marketing. "And by integrating advanced analytical engines like S-PLUS, we have added strategic value to achieving this goal."

TWRSM's Information Management department has applied advanced analytics to deliver in-depth analysis of market and customer (store) data. TWRSM integrated Insightful's S-PLUS(R) Server with TWRSM's established data portals and Microsoft Office. Analysts familiar with S-PLUS can now integrate and publish their analytics on the company's business intelligence portal improving the timeliness and quality of information sharing both enterprise wide and also with TWRSM's client publishers. Now client publishers can directly access the TWRSM business intelligence portal and retrieve analytics that can help them analyze and manage their magazine business. With Insightful's S-PLUS Enterprise Server solution in place, TWRSM has been able to more effectively manage magazine inventory at retail resulting in generating incremental profits of $3.5 million annually.

"Business intelligence initiatives are at the center of converting information technology to information management and competitive advantage," said Ron Milton, Executive Vice President, Computerworld. "The organizations and professionals judged to be finalists in Computerworld's 2006 'Best Practices in Business Intelligence' Awards Program have unlocked the true value of business intelligence and applying analytics to their advantage."

About Computerworld

Computerworld is recognized worldwide as the premier source for news, information and opinion on the critical technology and management issues affecting senior technology professionals. Computerworld's award-winning weekly publication, Computerworld.com Web site, focused conference series and custom research, form the hub of the world's largest (58-edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including the 2004 and 2006 Magazine of the Year Award from the American Society of Business Publication Editors. Computerworld has an online audience of over 1.1 million unique monthly visitors (Omniture) and a total print audience of 1,337,000 (IntelliQuest CIMS Spring 2006). Computerworld is on the Web at www.computerworld.com.

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Storage Networking World(R), Premier 100(R), LinuxWorld Conference & Expo(R), Macworld Conference & Expo, DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About Insightful

Insightful Corporation(R) (NASDAQ:IFUL) is a provider of predictive analytics and reporting solutions. Insightful products S-PLUS(R), Insightful Miner(TM), S-PLUS(R) Server and InFact(R) allow companies to perform sophisticated statistical data analysis, data mining and create high-quality graphics from numeric and text data. Insightful consulting services provide specialized expertise and proven processes for the design, development and deployment of customized solutions. The company has been delivering industry-leading, high-ROI solutions to thousands of companies in financial services, life sciences, biotechnology, telecommunications, and manufacturing, plus government and research institutions for more than 18 years. Headquartered in Seattle, Insightful has offices in North Carolina, France, Switzerland, and the United Kingdom, with distributors around the world. For more information, visit www.insightful.com, email info@insightful.com or call 800-569-0123.