SalesGenius™ for Salesforce.com AppExchange Lets Users Track Lead and Contact Visits to Their Company Website in Real-Time; Public Beta Enables More Than 500,000 Salesforce.com Subscribers to Instantly Qualify Prospects

Business Wire, Sept 18, 2006

SAN MATEO, Calif. -- Genius.com Incorporated(TM), the leading on-demand provider of instant customer insight for sales and marketing professionals, today announced the availability of a public beta version of SalesGenius(TM) for the salesforce.com AppExchange. SalesGenius is now fully integrated with Salesforce, making SalesGenius' unique sales qualifying capabilities available from within the most widely used on-demand CRM system. To sign up for the SalesGenius for salesforce.com public beta, please visit www.genius.com/appexchange or http://www.salesforce.com/appexchange.> "The combination of Salesforce and SalesGenius is a powerful enterprise mash-up for The Business Web," said Tien Tzuo, senior vice president, corporate strategy, salesforce.com. "Salesforce.com customers can now install SalesGenius for AppExchange with a single click and immediately begin shortening sales cycles and closing more deals."

SalesGenius lets sales and marketing professionals track responses to their e-mails and view prospect visits to their company Web sites in real time, without any programming or IT involvement. With SalesGenius, users can see instantly which prospects are most interested and what they're interested in via the Genius Tracker, an instant messenger-like client that alerts users to prospect e-mail opens and web site visits. The new version of SalesGenius lets users easily send trackable e-mails, launch the Genius Tracker, and view the results of SalesGenius activities from within Salesforce.

"We're pleased to work with salesforce.com to make real time prospect behavior data available to salesforce.com's 501,000 subscribers," said David Thompson, CEO of Genius.com. "SalesGenius complements salesforce.com's leading CRM functionality with a powerful on-demand application that gives sales professionals instant information to better qualify their leads and provide superior customer service."

With SalesGenius, salesforce.com users can:

--Click on the SalesGenius tab within the Salesforce interface to send trackable Genius e-mails

--Launch the Genius Tracker, an Instant Messenger-like client, that alerts users when a prospect opens a SalesGenius e-mail or visits the website

--View SalesGenius activity results, such as e-mail opens and Web site visits, within a Salesforce lead or contact record. SalesGenius results are recorded automatically within Salesforce

--Link to detailed SalesGenius reports, such as page-by-page instant replays of individual web site visits, from within Salesforce

--Access SalesGenius e-mail activity reports that reveal which e-mail messages have been most successful overall.

For more information about the product go to www.genius.com/appexchange or http://www.salesforce.com/appexchange.> About SalesGenius(TM)

SalesGenius is the first web service that lets sales professionals instantly qualify prospects by tracking individual e-mail opens and visits to corporate web sites, without any programming or IT involvement. SalesGenius is easy to use and can be up and running in minutes, providing instant customer insight from individual e-mail opens, page-by-page web visit reports, and duration of prospect visit information. With SalesGenius, users know which prospects are most interested and what they're interested in, resulting in better customer service, more satisfied customers, and increased revenue.

About Genius.com Incorporated(TM)

Genius.com, creator of SalesGenius, is the leading on-demand provider of instant customer insight for sales and marketing professionals. SalesGenius instantly delivers individual web visit data directly to those who are responsible for customer engagement: front-line sales and marketing professionals.

Genius(TM) solutions empower sales and marketing professionals to instantly understand and qualify prospects, determine the success of marketing initiatives and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com or e-mail info@genius.com.

Salesforce.com is a registered trademark of, and The Business Web, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.