Multiply First to Offer Blogging, Video, Photos and Music Sharing On-the-Go; Millions of Users on Multiply's Social Networking Site Can Now Leverage Any Email-Enabled Device For Mobile Content Creation

Business Wire, Sept 18, 2006

BOCA RATON, Fla. -- Pushing the envelope of social networking service capabilities, Multiply, Inc. (http://multiply.com), today announced that its nearly 3 million users can now post photos, videos, audio, and links to their personal blog or profile from any email-enabled device, including mobile phones, blackberries, as well as laptops. The release of Multiply's on-the-go functionality for the first time brings multi-media blogging to a social networking site from a range of email-enabled devices. Mobile posting to Multiply is easy and simply requires a free Multiply account and a mobile device capable of sending email or Multi-media Messaging Service (MMS) messages. Unlike many mobile offerings, Multiply does not require users to sign up with any specific carrier, calling plan, nor do users have to purchase a specific hardware device, such as a particular cell phone model. Multiply's newest feature allows users to extend their social networking activities while they are on-the-go.

Multiply is a fully integrated social networking, communications and digital content-sharing platform that lets users stay connected with family, friends, co-workers, friends of friends, and whoever else they would like. With Multiply, users can easily share their digital lives -- photos, video, music and personal blogs -- all in one place. The service lets users control who specifically can see or read each piece of information they post and who can't. It puts privacy controls directly in each user's hands. Multiply's distinctive message board, use of Ajax-based "live replies," and ability to create subgroups of friends and family to easily stay in touch and converse, fosters dynamic discussions and real-time conversations.

With today's introduction, Multiply users are trailblazing a new path in social networking with their ability to post personal content in near real-time to their online site or blog, while they are on-the-go. Video from a little league baseball game or photo from a concert can be shared with a user's "personal" social network via Multiply's unrivaled message board. A user's personal message board notifies them whenever someone in their social network has shared new content or posts -- or when new replies have been added to existing posts. It also informs a Multiply user who, among their friends and family, has reviewed their digital media. With this patented technology, people can communicate and engage in conversation about digital content that has been posted, whether that is with a video, photo, music, blog or bookmark, all in one convenient location.

Multiply is at the forefront of the convergence of online social networking and the proliferation of mobile devices. Recent research by M:Mobile looked at the types of mobile social networking people are engaged in. They found that 6.5% of U.S. mobile subscribers engage in social networking activities. Additionally, nearly 12% of U.S. respondents said they were likely to post a photo or video to the web in the coming year. As mobile phones increasingly have photo and video capabilities, the numbers of users uploading content will only grow.

"Today's range of mobile devices let people capture the spontaneous moments and share them near real-time. Multiply users can now blog or share new content they have created such as videos or photos of special moments -- with virtually no delay," says Peter Pezaris, Multiply's President and Founder. "Unlike sites that aggregate random mobile posts from strangers into a huge public pool, Multiply allows its users to share those spontaneous moments with their real inner circle of contacts."

About Multiply, Inc.

With offices in New York, NY and Boca Raton, FL, Multiply provides easy-to-use, integrated tools and communication features that allow people to create and share their online presence and communications in a controlled, private manner. Unlike other social networks that aggregate everyone's profile, photos, videos, and blogs into a public bucket, Multiply contains and delivers information, content, and communication strictly within the personal network boundaries that each user has outlined. (See guided tour: http://multiply.com/info/tour/1 ) The company is privately held with backing by Transcosmos and private investors. For more information, interested parties can visit http://multiply.com.

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