Vtrenz®, Inc. Teams with Microsoft® to Optimize the Lead to Sale Process through Software Integration; Collaboration Features Integration of Vtrenz iMarketing Automation® with Microsoft Dynamics CRM 3.0

Business Wire, Sept 18, 2006

FARGO, N.D. -- Vtrenz, Inc. (www.vtrenz.com), the leading developer of on-demand marketing automation solutions, announced today that it is working with Microsoft to integrate its patent-pending Vtrenz iMarketing Automation platform with Microsoft Dynamics CRM 3.0. Vtrenz, in collaboration with Microsoft, will develop a tight integration allowing organizations to establish a closed-loop lead to sale process in order to maximize lead conversion rates, close more sales and measure marketing results. The project will be designed to meet the needs of mid-market organizations across all industries, with a specific focus on business-to-business high tech, financial services and professional services.

"As a user of Vtrenz iMarketing Automation and a long-time Microsoft Gold Certified partner, we are pleased with the announcement of the impending integration between iMarketing Automation and Microsoft CRM. The powerful combination of the two products will enable Wennsoft to increase the overall effectiveness of our marketing campaigns by targeting prospects with specific needs; while improving the efficiency of our sales staff through shared contact and marketing data of qualified leads," said Vtrenz customer Tom Cunningham, Director of Marketing at Wennsoft.

Commenting on the impending integration, Brad Wilson, general manager for Microsoft Dynamics CRM at Microsoft said, "We are excited to work with Vtrenz on this project because its vision for iMarketing Automation compliments the goals of Microsoft CRM. Together, we plan to deliver a powerful CRM solution that not only meets the sales and marketing needs of mid-market organizations, but gives these companies a competitive advantage with new levels of customer intelligence."

iMarketing Automation, an integrated demand generation and marketing analysis solution will extend and strengthen the value of Microsoft CRM for mutual customers while improving overall marketing effectiveness. Built as an on-demand model, iMarketing Automation combines email, direct mail, landing pages, surveys and web tracking allowing organizations to create dynamic and repeatable marketing campaigns that accelerate the sales cycle. By completely automating marketing processes, marketers can generate increased demand, identify and route qualified leads to sales in real-time, and gauge the revenue impact of their efforts.

Vtrenz President, Will Schnabel, commented, "Vtrenz is pleased to reinforce Microsoft's commitment to the on-demand business model. Together, we will work closely to develop leading-edge technology that provides customers with a complete end-to-end sales and marketing solution. Integrating with Microsoft Dynamics CRM will enable Vtrenz to provide more value to our mutual customers by increasing the productivity of both sales and marketing departments in order to drive sales and close business. Our relationship with Microsoft also shows that we remain committed to our partner channel by extending the value of services they can provide to their customers as well."

Together, iMarketing Automation and Microsoft CRM will enable customers to:

--Generate a continuous flow of qualified leads for their sales team to close

--Know exactly which marketing campaigns have enticed prospects to take action in order to invest in initiatives with the best ROI

--Increase future revenue opportunity by continuing to nurture prospects not yet ready to purchase

About Vtrenz(R), Inc.

Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz, go to www.vtrenz.com.

Vtrenz(R) and Vtrenz iMarketing Automation(R) are registered trademarks of Vtrenz, Inc. All other trademarks are the property of their respective owners.