Ethical Corporation Press Release: Brand Management and the Environment: Find out How Toyota is Creating a Green Brand

Business Wire, Sept 19, 2006

LONDON -- Ethical Corporation will hold a 2-day conference on November 20-21, 2006 in London which focuses on brand management and consumer communications.

Toyota has sold over 500,000 hybrid Prius cars since 1997. For many, they own the green space in global car marketing. Now others are scrambling to catch up.

At Ethical Corporation's How to Make Ethical Branding Work conference, Graham Smith, Senior Vice President External Affairs and Environmental Affairs at Toyota will discuss how Toyota plan to engage customers in environmental issues that impact their brand.

Some of the expert Conference speakers on November 20-21 include:

Unilever, Alessandro Manfredi, Global Brand Director for Dove

DeBeers, Stephen Lussier, Executive Dir. - External Comms

Betapharma, Peter Walter, Chairman & Founder

Betapharma, Wolfgang Niedermaier, CEO

Dell Inc, Lena Pripp-Kovac, Head of EMEA Corporate Responsibility

Marks & Spencer, Rowland Hill, Sustainable Development Manager

Fairtrade Foundation, Ian Bretman, Deputy Director

People Tree, Deborah Isaacs, Managing Director

Suez, Gerard Kuster, Directeur de l'Ethique

Big Issue, Mel Young, Founder

Boots Group PLC, Ian Blythe, Environment Manager

If you are interested in getting your CSR message across, this is a must-attend event!

For further information on the event, please visit: www.ethicalcorp.com/communicate

Please note that press passes for the mainstream media and some niche publications are available but limited.