ITN Networks Partners with Teletrax for TV Commercial Airtime Verification; Media Sales Firm Offers Broadcast Intelligence with Proprietary Client Systems

Business Wire, Sept 20, 2006

NEW YORK -- Teletrax, the global broadcast intelligence company, today announced a multi-year contract with ITN Networks, a national media advertising sales company, to track and monitor television advertisements and commercials. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax offers the first and only digital video monitoring and content tracking service that provides vital television intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink.

ITN Networks will utilize the Teletrax(TM) suite of broadcast intelligence services to incorporate real-time monitoring data for its advertisers' commercials into ITN's network of proprietary systems. ITN's national networks are custom-designed for each advertiser to target their brands' key consumers within specific time periods. Teletrax provides ITN with the ability to take their targeting, research and stewardship systems to a new level, and provide advertisers with independent third party verification of commercial airings.

"We have chosen to work with Teletrax because our testing has shown that its expansive coverage area and excellent technology offer a highly effective way to verify the distribution of our advertiser brand based custom networks," said Tim Daly, executive vice president and chief information officer, ITN Networks. "Incorporating Teletrax real-time commercial monitoring data into our systems and processes will take the quality of ITN's service and accountability to a higher level."

"Our partnership with ITN is significant for Teletrax, as it advances our presence into the mainstream advertising market," said Andy Nobbs, president of Teletrax. "In today's highly fragmented market, it is critical for advertisers to leverage their ad performance and maximize expenditures. We're delighted that ITN - known industry-wide as an innovative user of technology - is using Teletrax to provide an even more comprehensive level of service to its clients."

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of 1,300 channels from more than 50 nations, including the top 150 markets in the United States, representing more than 90% of all U.S. television households. Its international network comprises 12 monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Entertainment, news and media organizations both within and outside of the United States that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Advanced Results Marketing, Direct Impact Group, Mercury Media, Euro RSCG 4D DRTV, Media Review International, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.