Vote for Your Favorite Nationally-Recognized Brand; Wilkin Guge Marketing & The Press-Enterprise Company Kick Off National Advertising Week

Business Wire, Sept 21, 2006

CLAREMONT, Calif. -- In observance of National Advertising Week, September 25-29, Wilkin Guge Marketing and The Press-Enterprise Company have launched a Web site, www.Vote4Favorite.com, for Inland Empire residents to vote for their favorite icon and favorite slogan.

The interactive Web site allows voters to select from twenty-six eligible slogans and brand icons, including the Michelin Man, McGruff the Crime Dog and the California Raisins.

Voters will help the deserving brand to be placed on Madison Avenue's Advertising Walk of Fame. Categories of merit are America's Favorite Ad Icon and America's Favorite Ad Slogan.

Last year's winners included the GEICO Gecko and Juan Valdez for Favorite Icon and "Imagination at Work" by General Electric Company and "When you Care Enough to Send the Very Best" by Hallmark for Favorite Slogan.

Cast your vote for your favorite icon and slogan at www.Vote4Favorite.com and help decide who and what will earn a place on the Advertising Walk of Fame. Voting ends on September 28, 2006.

About Advertising Week

Advertising Week, first launched in September of 2004 by the American Association of Advertising Agencies, was created in order to promote positive impressions toward the advertising and media industries. Every year, public exhibits, conferences and various special events mark a time to recognize ingenuity and motivate aspiring brand strategists. For more information, visit www.advertisingweek.com.

About Wilkin Guge Marketing

Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding(SM) through its proprietary ten-step Brandus Operandi(TM) process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning, advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: Brand Leaps --Business Bounds(TM).

About The Press-Enterprise Company

The Press-Enterprise Co. is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products.