Allurent CEO to Discuss Web 2.0 Strategies for Retailers at Shop.org Annual Summit

Business Wire, Sept 26, 2006

Joe Chung to Provide Actionable Information for Retailers Interested in Web 2.0 Technologies

CAMBRIDGE, Mass. -- Allurent(TM), the Rich Internet Applications for Commerce company, will participate in three roundtable discussions at the Shop.org Annual Summit. Joe Chung, co-founder and CEO of Allurent, will participate on a panel at Shop.org's Online Retail Boot Camp entitled "Web 2.0: A Peek at What's Here and What's Coming - Part 1." He will also lead two retailer roundtables at the Shop.org Annual Summit.

Shop.org's Online Retail Boot Camp, which is being held on the first day of its annual summit in New York, was designed to provide actionable information for online retailers who want to learn about the latest technology advancements that will help differentiate their site from the competition. The Web 2.0 panel will look at AJAX, Rich Internet Applications, blogs and RSS, and direct messaging, among other technologies. Chung will share his thoughts on how rich media and other Web 2.0 technologies enable retailers to deliver an online customer experience that more closely matches the quality and nuances of the rest of the brand experience.

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Chung will also facilitate two retailer roundtables at the Shop.org Annual Summit, held on Tuesday and Wednesday. These roundtables provide an open, informal environment for top-notch information-sharing and are open to retailers only on a first-come basis. Chung will moderate the following roundtables:

"Web 2.0" - Tuesday, September 13 - 4:30-6:00 p.m.

"Social Networking" - Wednesday, September 14 - 4:00-5:30 p.m.

In addition, Allurent will also be showcasing its suite of Rich Internet Applications at Booth #18.

About Allurent

Headquartered in Cambridge, Mass., Allurent is the Rich Internet Applications for Commerce Company. Allurent is developing a suite of Rich Internet Applications focused on the full life cycle of online shopping, from finding and browsing products to pageless order management and checkout. Each application dramatically improves customer experience, driving greater conversion rates, customer satisfaction, and profit. For additional information please visit www.allurent.com.