SUPERVALU Announces New Advertising Partnership with Dailey & Associates

Business Wire, Sept 27, 2006

Advertising Agency will Provide Creative Direction for Recently Acquired Albertsons Banners

MINNEAPOLIS -- SUPERVALU INC. (NYSE:SVU) announced today that it has hired Dailey & Associates, headquartered in West Hollywood, California, and part of the Interpublic Group of Companies, to provide strategic counsel and creative development for its recently acquired Albertsons banners, effective immediately.

"Our goal is to provide an outstanding shopping experience for our customers, and deliver unmatched value at every customer touch point," said Duncan Mac Naughton, SUPERVALU executive vice president, Merchandising and Marketing. "We look forward to partnering with Dailey to develop the brand messages and creative strategy that will support us in this mission."

"We are honored to work with SUPERVALU and their retail banners as they embark on this exciting chapter," said Brian Morris, Dailey & Associates CEO. "We look forward to providing creative services and insight to enhance the brand positioning for the nation's third-largest supermarket chain."

Dailey & Associates will provide advertising services to the Albertsons, Acme, Jewel-Osco and Shaw's banners. SUPERVALU is currently conducting a search for a chief marketing officer, who will then work with the entire portfolio of SUPERVALU banners to determine the best long-term creative direction for the company.

About SUPERVALU

SUPERVALU Inc. is one of the largest companies in the United States grocery channel with annual sales approaching $40 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,500 retail grocery locations. Through related logistics support services to more than 5,000 grocery retail endpoints across the country, including SUPERVALU's own retail store network, SUPERVALU currently has approximately 200,000 employees. For more information about SUPERVALU, visit www.supervalu.com