Pipeline Data Inc. Retains Alliance Advisors to Initiate an Investor Relations Program

Business Wire, Sept 29, 2006

QUINCY, Mass. -- Pipeline Data Inc. (OTCBB:PPDA), a provider of credit card transaction processing services for business establishments, announced today that it has retained Alliance Advisors, LLC, an affiliate of Hayden Communications, to initiate a proactive campaign to optimize communications with both current and prospective investors. Alan Sheinwald, President of Alliance Advisors, and his experienced team will provide direction to Pipeline Data Inc. on strategically addressing all facets of its business in a program designed to provide investors with accurate and updated information relating to Pipeline's activities and value in the market.

The customized investor relations plan will target and focus Pipeline's corporate message; encompass all investor related materials such as press releases, corporate profiles and presentation materials; and will build long-term investor relationships with key members of the professional investment community. Alliance Advisors will also provide Pipeline Data with a premier information resource of institutional investors, hedge funds, independent portfolio managers, buy-side and sell-side analysts, small to large retail brokerage firms and accredited individual investors.

"Pipeline Data is thrilled to be working with Alliance Advisors. This is an exciting time for our company, which has sparked a need for greater exposure to the marketplace. Working with Alliance is an important first step in reaching out to the investment community as a whole," said MacAllister Smith, Chief Executive Officer of Pipeline Data. "The team at Alliance Advisors is well-respected with a proven history of matching companies with the appropriate financial audiences in order to create exposure for the company and its shareholders. We are confident that they will provide superior professional advice to us in accurately communicating our value to the market."

Mr. Sheinwald commented, "We believe Pipeline Data is positioned to take advantage of growth opportunities in the transaction processing industry. We look forward to working with the company to raise investor awareness and properly position it as a solid investment opportunity in the public market place. We are pleased to have PPDA join our portfolio of clients."

About Pipeline Data Inc.

Pipeline Data Inc. provides value-added credit card transaction processing services for merchants in three key areas: wireless mobile payment, e-commerce solutions and retail merchant payment. Pipeline Data services more than 40,000 accounts.

About Alliance Advisors, LLC

Alliance Advisors, LLC, an affiliate of Hayden Communications, Inc., assists public companies by developing and executing investor communications programs dedicated to interfacing with critical corporate investors in a timely and accurate manner. Clients receive the treatment of a larger organization, while Alliance provides the guidance and preparation for exposure required of an emerging public company. As Alliance clients achieve operational consistency, their investor relation campaigns are transitioned to the reach of the broader national institutional investment community.