Unica's NetTracker Named a KMWorld Magazine Trend-Setting Product of 2006; Web Analytics Solution Chosen for Its Flexible Implementation and Integrated Marketing Capabilities

Business Wire, Sept 5, 2006

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that its web analytics solution, NetTracker(R), has been named a Trend-Setting Product of 2006 by KMWorld Magazine. The fourth annual list, published in the magazine's September issue, recognizes software solutions that provide a unique market value and continual vision for the future. The products, evaluated by an informational panel of top industry analysts, consultants, editors and end-users, were judged on the criteria of usability, flexibility, adoption rate and total cost of ownership.

Formerly the flagship product of Sane Solutions, LLC, NetTracker was added to Unica's portfolio of EMM solutions as a result of the company's acquisition of Sane Solutions in March 2006. The acquisition enabled Unica to become one of the few companies to offer an end-to-end solution for planning, executing and measuring integrated, cross-channel marketing. Since then, Unica has advanced the capabilities of NetTracker with the introduction of the next generation of its enterprise-level web analytics solution, named Affinium NetInsight. Affinium NetInsight is available either as a hosted or on-premise solution.

Unica's web analytics solution was chosen by KMWorld for its overall flexibility and unique open architecture, which enables marketers and other business users to access business critical information when and how they need it and to view web data and measurements in the context of customers' cross-channel buying behavior.

"Assembling the list of Trend-Setting Products of 2006 is a year-long collaborative effort with editorial colleagues, analysts and, especially, users," says Hugh McKellar, KMWorld editor in chief. "Roughly 1,500 products from some 300 vendors were considered, and the ones listed here demonstrate exquisite execution designed for, and with input from, the most important constituency of them all - their customers."

"The inclusion of NetTracker in KMWorld's Trend-Setting Products of 2006 is a great honor for Unica," said Yuchun Lee, co-founder and CEO, Unica Corporation. "Web analytics and internet marketing are core requirements for today's EMM solutions, but few marketing software vendors offer them. We are pleased to have the web analytic capabilities of our industry-leading EMM solution recognized as best-in-class."

For more information about Unica and its products, please visit www.unica.com.

About KMWorld Magazine

The leading information provider serving the knowledge management systems market, KMWorld covers the latest in Content, Document and Knowledge Management and informs more than 51,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance.

About Unica

Unica(R) Corporation is a leading global provider of Enterprise Marketing Management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including: marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well as offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit http://www.unica.com.

Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.