DoubleClick's DART Enterprise 6.5 Software Advances Enterprise-Class Ad Serving

Business Wire, April 10, 2007

Company Releases Latest Version of DART Enterprise; Features Zero Discrepancies When Ads Come from DoubleClick's DART Service for Advertisers, as Well as Brand-New Reporting Tool and Dashboards

NEW YORK -- DoubleClick Inc., the premier provider of digital marketing technology and services, today announced the North American launch of DART Enterprise[TM] (DE) 6.5. The latest version of its ad delivery software solution for enterprise-level businesses is a highly scalable, reliable and sophisticated ad management solution used by leading websites worldwide. With DE 6.5 software, publishers can maximize revenue with the ability to accurately forecast, sell, deliver and report on advertising inventory effectively and efficiently using their own infrastructure.

DART Enterprise 6.5 software boasts a new flexible reporting tool and dashboard that provides publishers with unparalleled insight into campaign performance as well as day-to-day operations. Publishers can build dynamic, real-time reports on-the-fly, and customize dashboards for the sales, operations and technology teams, giving everyone immediate visibility into relevant and critical business information, such as campaigns at-risk and campaigns about to launch.

"DART Enterprise 6.5 software has allowed TOTALmedia to evolve the management and operation of our clients' ad business. Its new reporting tool and dashboards give us the ability to easily create customized reports for them and analyze the rich data to deliver to their key business stakeholders. DART Enterprise 6.5 gives our clients the power to be proactive and make the right decisions in real-time," said Amitai Tafla, CEO, TOTALmedia, the leading interactive technologies service provider in Israel, serving the majority of rich media campaigns in that country.

With a new feature called SmartCountPlus, DE 6.5 now eliminates counting discrepancies with DART for Advertisers (DFA).

"With the fast-paced growth of the industry, publishers need to focus their time on generating revenue, not losing it on discrepancies," said Rany Ng, Product Director of DART Enterprise at DoubleClick. "SmartCountPlus provides zero discrepancies between the DE software and the DFA service, allowing publishers to eliminate headaches from make goods and focus their time on maximizing revenue and client retention."

The DART Enterprise platform is fully extensible, enabling publishers to develop an emerging media strategy and start monetizing both web and non-web environments with one centralized ad management system. Ads have been served into digital jukeboxes, iTV, mobile devices, and much more.

For more information on the DART Enterprise 6.5 software, please visit www.doubleclick.com/dartenterprise.> About DoubleClick

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability, and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 17 offices around the world to serve its more than 1500 clients.

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