Business Services Industry

Unica Once Again Tops Competitors in Gartner Magic Quadrant for Multichannel Campaign Management

Business Wire, April 10, 2007

WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the company has been positioned in the "Leaders" quadrant of Gartner, Inc.'s "Magic Quadrant for Multichannel Campaign Management, 1Q07" 1. The Gartner report defines "Leaders" as companies that "consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business." Unica has maintained leadership in Gartner's evaluations of campaign management since first appearing on the quadrant in 2000.

"We are honored to be recognized by Gartner as a leader of multichannel campaign management once again," said Yuchun Lee, Unica CEO. "This validates the commitment and investment we have made in providing marketing technology that marketers from around the world use to execute, analyze and measure integrated on-line and off-line marketing initiatives to deliver a superior experience for their customers. We plan to continue enhancing our multichannel campaign management and other marketing solutions to help customers gain value and optimize business results through enhanced customer acquisition, retention and growth."

Gartner's report states that Unica "provides clients in many industries with the broadest range of campaign management capabilities, depending on current and growing needs." It adds, "Unica also is meeting the growing needs of campaign management departments for augmentation of campaign management with MRM."

The report says that "Unica's references consistently point to an intuitive user interface, the adoption of complex multichannel campaign execution, the ability to run more campaigns quickly and open architecture as main reasons for purchasing Unica." Gartner goes on to say that "references generally reported high-quality experiences and execution from Unica's professional service group and integration partners, as well as excellent support from Unica's support team."

The multichannel campaign management market "is one of the fastest-growing CRM investment areas, at an approximate 16% compound annual growth rate from 2006 through 2011," according to Gartner's report. Gartner defines multichannel campaign management as enabling processes "to communicate offers to customer segments in a multichannel environment. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflow. Advanced analytic functionality includes predictive analytics and campaign optimization. Advanced execution functionality includes event triggering and real-time recommendations. E-marketing functionality, which is increasingly becoming integrated with campaign management, includes Web analytics, community and search marketing."

To read the complete Magic Quadrant for Multichannel Campaign Management, please visit the Unica site at http://www.unica.com/library/register.cfm?docnum=263 (requires registration).

1Gartner Research "Magic Quadrant for Multichannel Campaign Management" by Adam Sarner, April 6, 2007.

About Unica

Unica[R] Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Netherlands, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community where marketers and industry experts discuss the critical challenges of today's fast paced, interactive, customer-driven world. The Marketers' Consortium's notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers' Consortium blog at www.unica.com/share.> Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to continue to be positioned in the "Leader's" quadrant in the Gartner report; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.