Samsung Develops LED-Backlit LCD Panel for Monitors With Color Quality Rivaling Premium TVs

Business Wire, April 11, 2007

SEOUL, South Korea -- Samsung Electronics Co., Ltd., the world's largest provider of thin-film transistor, liquid crystal display (TFT-LCD) panels, today announced that, during the second quarter, it will begin producing a 24-inch LCD panel with an LED backlight that enables computer monitors to deliver unprecedented color quality, resembling that of the highest-quality TV sets available today.

With the new 24-inch LCD monitor display, technology-demanding consumers, professional graphics designers and digital photographers will enjoy the same true-to-life colors that premium LCD TVs can provide, thanks

to Samsung's proprietary LED backlight. The LED-backlit monitor panel has an industry-high color saturation level of 111% (of NTSC standard) compared to a saturation level of only 72% of NTSC for conventional monitors and will satisfy consumers used to the crisp colors prevalent in high-definition broadcasting.

The panel's 24-inch screen size is optimal for systems equipped with the Windows Vista operating system. While conventional thinking has been that Windows Vista works best with a 22-inch screen (the size of two A4 pieces of paper), 22 inches is not wide enough to support full-HD. In addition, industry experts now say that 24 inches provides a better Windows Vista fit to also include the Vista right side bar and margins.

The advent of Windows Vista and the spread of HD technology have accelerated the demand for wide-screen monitors delivering true-color imagery. Meanwhile, a steadily increasing number of consumers are using their monitors to watch high quality video images. Samsung's new 24-inch LCD display with its vivid colors represents one of the most advanced monitor screens available today to meet market needs.

The new monitor display also features Samsung's highly successful S-PVA (Super Patterned-ITO Vertical Alignment) technology that provides the widest viewing angle possible - 180 degrees - at the highest contrast ratio for LCD monitors today (>1,000:1). It also supports WUXGA resolution (1,920x1,200 pixels), which is the computer equivalent to Full HD resolution.

The new display's backlight is environmentally-friendly due to the fact that LED backlights do not utilize mercury, an environmentally harmful substance.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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Color Saturation: Standard for measuring how well a display reproduces color purity. Generally, it is expressed as a percentage of the figure provided by the US National Television Standards Committee (NTSC), which has set 72% as the color saturation level for CRT and LCD TVs. However, the clearer images of HDTV must be accompanied by a higher color saturation level than the old NTSC broadcast industry standard.

National Television Standards Committee (NTSC): One of the most common broadcasting standards.

Super Patterned-ITO Vertical Alignment (S-PVA) mode: Patented Samsung technology provides the widest possible viewing angle (180 degrees). To accomplish this, the electrodes inside the panel are calibrated at regular intervals to adjust the alignment direction of its liquid crystal molecules.