Business Services Industry

Rhino Off-Road Industries and Arizona Emergency Products Announce Distribution Pact

Business Wire, April 11, 2007

Rhino Off-Road RR/RTV[R] Designed for Rapid Response

HENDERSON, Nev. -- Rhino Outdoor International, Inc. (OTCBB: RHOI), which operates outdoor activity based businesses, including wholly owned subsidiary Rhino Off-Road Industries, Inc., announced today that it has appointed Arizona Emergency Products, Inc. to represent the company's Rapid Response Rough Terrain Vehicle[R] (RR/RTV) to U.S. based government organizations involved in emergency response to include police, fire and Homeland Security agencies such as the Border Patrol, the Forest Service and the FBI.

"The unique design platform of the Rhino Off-Road Rapid Response RTV is ideal for back-country access and off-highway first response and emergency activities," stated Mike Chamberlain, President of AEP. "When customized with emergency accessories by AEP, first responders will be able execute rescue, firefighting and law enforcement activities in areas previously only accessible by foot, horseback, small ATVs, or helicopter." The US market for off-road emergency vehicles is estimated to exceed $50 million in annual sales.

"AEP demonstrated the RR/RTV to government agencies that will put the RTV to work as a rapid response vehicle. This is such a great solution to back-country and rough terrain access needs for these agencies. It's not just that they go where you point them but they get you there and back safely and without kidney damage while traveling at the required speed for first response," stated Howard Pearl, CEO of ROI.

"Over the past six months AEP has field-tested the Rhino Off-Road RTV with our customers to obtain feedback. Without exception, the response has been very positive," reported Mike Chamberlain. "Agency representatives who have driven the RR/RTV in off-road terrains are very impressed with its capabilities and are anxious to place orders."

About Arizona Emergency Products

Arizona Emergency Products is the largest outfitter of emergency and first response vehicles in southwest US. The company strives to provide customers with leading edge technologies for the best protection possible for police, fire and government agencies involved in first response activities. The company is based in Phoenix, Arizona with additional facilities in New Mexico and California. For more information, visit www.ArizonaEmergencyProducts.com.

About Rhino Off-Road Industries

Rhino Off-Road Industries is the manufacturer of the innovative Rhino Off-Road Rough Terrain Vehicle (RTV). The RTV was designed for active, outdoor oriented families and individuals wanting to experience off-road adventure in virtually any off-road terrain. The Rhino RTV has added a new dimension to wilderness adventure tours and created a new category in the growing off-road rental industry. The dependable and affordable Rhino Off-Road RTV is manufactured in Henderson, NV. For more information please visit the ROI website at www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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