HP Unveils Breakthrough Printing Portfolio for Enterprise Customers

Business Wire, April 11, 2007

PALO ALTO, Calif. -- HP (NYSE:HPQ) today unveiled ground-breaking, ink-based color multifunction printers (MFP), enhanced management offerings, and a new portfolio of services and solutions to help enterprise customers optimize their printing environments.

The new ink-based multifunction printers, the HP CM8060/CM8050 Color MFPs with HP Edgeline Technology, offer a powerful new printing engine based on the company's $1.4 billion investment in Scalable Printing Technology.

Enabling enterprise and small and midsize business customers to improve productivity and control operating costs, the MFPs deliver a powerful combination of features, including high-speed performance,(1) best-in-class operating costs(2) and reliability,(3) excellent output quality, and intuitive usability.

"Building on HP's MFP industry leadership, HP is extending our portfolio with new Edgeline color MFPs," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "The Edgeline offerings will transform the industry, providing customers a multifunction printing solution with unprecedented ease of use that can improve productivity and lower color operating costs by up to 30 percent."

HP also announced HP Web Jetadmin 10.0, a major upgrade to the industry's leading printing fleet management software solution, and the new HP Universal Print Driver 4.0 for Windows[R], which is compatible with Windows Vista[TM].

Aiming to capture a significant portion of the $147 billion enterprise printing market which the company has been approaching with renewed vigor since October 2006, HP is increasing its global sales force, offering new innovations, and leveraging services and solutions across its portfolio. Today's introductions provide tools customers need to optimize their printing infrastructure, better manage their environment and improve workflows.

Redefining business printing with HP Edgeline Technology

The total market opportunity for HP Edgeline Technology is expected to be more than $30 billion by 2009.(4) The HP CM8060 and CM8050 Color MFPs are designed for the customers who print in high-volume and offer the combined benefits of ink and laser in a single device.

"We've been testing the HP CM8060 Color MFP in the office for a few months and without a doubt it is better than other devices we've seen before," said Michael A. Lindstrom, group vice president, Engineering, ECCO Group. "It's extremely user friendly and intuitive which is a nice change because for the first time we didn't feel like we needed an engineering degree to use it. Even though we have a beta version of the HP CM8060 Color MFP, we'd keep this device as is rather than switch back to a copier machine. HP has hit a homerun with this one."

The HP CM8060/CM8050 Color MFPs with Edgeline Technology share all features in common, except that the HP CM8060 prints at an accelerated rate - an average of 60 pages per minute (ppm) black and white and an average of 50 ppm color on plain papers - while the HP CM8050 prints at an average of 50 ppm black and white and an average of 40 ppm color on plain papers. The new multifunction printers also feature:

* HP Easy Select Control Panel - an award-winning 10-inch color touch-screen that clearly displays all available applications and settings.

* HP AutoNav - an automatic navigation tool that reduces help desk calls by empowering users with an intuitive way to resolve problems through features such as live action video, step-by-step control panel instructions, and a series of LED guide lights and door sensors that act as "digital breadcrumbs" to easily guide users to the source of a problem.

* Innovative pricing - usage-based pricing that offers savings of up to thirty percent on color printing and copying; and varying pricing for professional color usage, general office color, and black-and-white. The new HP Color Accent feature also further reduces costs by charging the black-and-white price for pages that use small amounts of color.

* Enhanced supplies - New HP Vivera office inks and a bonding agent produce fast-drying, vibrant color images and crisp text quality at any speed on plain paper, and deliver water and smear-resistant results, even with normal highlighter use.

* Service and support options - Sold direct from HP or through channel partners with service and support options, customers can lease or purchase the new MFPs from HP with Managed Print Services with multi-tier pricing, Smart Printing Services, or Care Pack(5) contracts with page allowance options exclusively for enterprise customers.

Improve productivity by effectively managing the imaging and printing environment

Now in its 10th year, HP Web Jetadmin is an imaging and printing fleet management software solution for remotely installing, configuring and managing a wide variety of HP and non-HP network peripherals using only a standard web browser. HP Web Jetadmin 10.0 boasts new features - such as improved support with Active Directory Services, enhanced security, a more intuitive user interface, integrated usage reporting with additional customizable reporting capabilities, links to HP Instant Support and new supplies management capabilities for multiple devices.