Business Services Industry

"Avenue A / Razorfish Establishes Itself as a Leader of Web Design"

Business Wire, April 12, 2007

Independent Research Firm reviews 15 digital agencies in annual report

SEATTLE -- Avenue A | Razorfish, one of the largest interactive services firms in the world and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced it was cited as a leader in "The Forrester Wave: Interactive Marketing Agencies-Web Design Capabilities", Forrester Research. Avenue A | Razorfish was among 15 companies selected by Forrester to participate in its annual, Forrester Wave[TM]: Interactive Marketing Agencies - Web Design Capabilities report. To access the independent report, click the following link: http://www.avenuea-razorfish.com/news.htm.> Forrester cited Avenue A | Razorfish as a leader in both the transaction-led Web projects category, which evaluates Web usability, and in the image-led projects category, which evaluates how agencies can help organizations build their brand presence online through creativity and differentiation.

"Avenue A | Razorfish continues to offer a soup-to-nuts Web marketing solution that includes designing and building high-quality sites as well as driving users to sites with marketing programs," wrote Forrester analyst Kerry Bodine. "This year the agency firmly established itself as a leader in the category, propelled by high scores on our usability tests, solid user modeling, and high client satisfaction. With a substantial market presence, strong technology practice, and a well-thought-out strategy for continued growth, Avenue A | Razorfish is a great choice for clients seeking quality design work that is backed by stability"

The report indicated that Avenue A | Razorfish is a "top choice for usability" and a particularly good fit for companies wanting expertise in social media behavior. Forrester indicated that Avenue A | Razorfish's ethnographic research into media consumption and social networking is helping clients like Conde Nast embrace social networking as an every day utility online. The agency helped launch its teen girls social media site, Flip.com, in February 2007.

Forrester evaluated Avenue A | Razorfish and the other agencies against 18 criteria methods that ranged from client satisfaction to how well agencies support user-centered goals in their Web design.

"Being selected as a leader in Web design from Forrester is a tremendous honor and a testament to the clients who trust Avenue A | Razorfish to help them create great customer experiences across digital channels," said Clark Kokich, worldwide president, Avenue A | Razorfish.

Forrester conducts primary research to develop a list of vendors that meet their criteria to be evaluated in this market. From that initial pool of vendors, they then narrow their final list. They choose these vendors based on: 1) product fit; 2) customer success; and 3) Forrester client demand. To evaluate the vendors and their products against our set of criteria, they gather details of product qualifications through a combination of lab evaluations, questionnaires, demos, and/or discussions with client references.

About Avenue A | Razorfish

Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.

Note to editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.